Inspired Entertainment has rolled out its iGaming content in South Africa with Light & Wonder and agreed a sports distribution deal with Playtech
Inspired Entertainment has launched its online gaming content with six operators in South Africa, including leading brands Betway and Hollywood Bets.
Inspired’s iGaming content has been rolled out by the operators in South Africa via Light & Wonder’s iGaming content marketplace.
“The South African market represents an exciting opportunity for Inspired as we continue to broaden our global reach,” said Inspired president and CEO Brooks Pierce. “Launching our iGaming portfolio with such well-known South African operators, collectively representing the majority of the market, marks an important milestone in our expansion.
“Providing access to approximately 90 per cent of the market, we are excited to collaborate with these well-known leaders to deliver fresh, engaging experiences to players, including localized features tailored specifically to South African audiences. We look forward to demonstrating how our content performs in this dynamic market.”
In addition to its distribution deal with Light & Wonder, Inspired is expanding its global reach through a new SaaS distribution agreement with Playtech.
The new deal sees the supplier’s Virtual Sports portfolio, including its licensed content and US sports offerings, distributed to operators worldwide via Playtech’s Sportsbook platform.
“This partnership represents a major milestone for Inspired,” said Pierce. “By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration.”
Playtech vice president of commercial Yori Arami added: “We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories.”
Shares in Inspired Entertainment Inc (NASDAQ:INSE) closed 1.35 per cent lower at $7.30 per share in New York Monday, while shares in Playtech plc (LSE:PTEC) were trading marginally higher at 405.40 pence per share in London Tuesday.