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Kenyan betting operator to sponsor Premier League newcomers Hull AFC

26th July 2016 7:02 am GMT

Kenyan betting operator SportPesa has signed a multi-million pound deal to become the official shirt sponsor of newly promoted English Premier League football club Hull City AFC.

The three-year deal will see the SportPesa logo featured on all home, away and third team shirts until 2019, making it the most lucrative sponsorship deal in the club’s 112-year history.

SportPesa is one of the leading betting operators in Kenya and already serves as the official [...]

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