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Paddy Power Betfair signs racing sponsorship with UK’s Daily Mirror

23rd August 2016 6:20 am GMT

London-listed betting and gaming operator Paddy Power Betfair has been unveiled as the Daily Mirror’s headline Saturday horseracing sponsor for the 2016 season.

The operator will provide sponsored content within the weekly racing pull-out distributed inside the newspaper.

Digital content and advertising will also feature in the sports section of the Mirror’s website and across the Mirror’s racing channels, including location-specific content for users of the Mirror’s mobile app.

“This is a great partnership opportunity for Paddy Power [...]

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