Unibet has entered into an agreement with the Limacol Caribbean Premier League (CPL) which will see the operator named as the official betting partner of the annual Twenty20 cricket tournament.
The deal also sees the operator named an official sponsor of the St Lucia Zouks team, which includes international cricketers including Kevin Pietersen and Ross Taylor, captained by West Indies player Darren Sammy.
As official betting partner of the CPL, Unibet will offer a range of markets on the league, such as ball-by-ball betting and even betting on the winner of the coin toss before the game.
“CPL continues to go from strength to strength, and partnering with a renowned international brand like Unibet, with its strong cricketing credentials, speaks volumes for our growing reputation,” CPL chief operating officer Pete Russell commented.
“This collaboration will give our fans and our viewers at home even more ways to enjoy the excitement of what promises to be the most gripping CPL season yet.”
Unibet’s UK country manager Phillip Manzi said the company was passionate about cricket, and the CPL matched its brand values.
“As official betting partner, we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting,” Manzi said. “We are delighted to be involved and to ensure Unibet is the place to go for all bets on the CPL 2015.”
This year’s CPL tournament will kick off later this month on June 20th.