Agreement is the third in as many weeks for the UK online bookmaker
Online bookmaker betTOM has agreed to become the official betting partner of English League One club Stockport County, its third deal in the past few weeks.
The agreement will see betTOM’s brand feature prominently across Stockport County matchdays during the 2026/27 season, appearing on static signage, stadium screens and LED boards at Edgeley Park.
The partnership will also give betTOM a sustained presence across Stockport County’s digital and social-media platforms, alongside access to exclusive content featuring players and staff.
“We’re delighted to partner with Stockport County, a club with a proud history, a passionate fanbase and real ambition for the future,” said betTOM CEO Paul Colley. “After a promising first year in operation, we have been looking for the right opportunities to introduce betTOM to more football supporters, and Stockport County is an excellent fit. Edgeley Park has a fantastic atmosphere, and we’re looking forward to supporting the club throughout the season while building a meaningful connection with its fans.”
Stockport commercial sales director Ryan Green said: “We’re pleased to welcome BetTOM to Stockport County as our official betting partner. This is an exciting partnership with an ambitious brand, and it will provide BetTOM with strong visibility at Edgeley Park and across our digital channels throughout the season. We look forward to working closely with the team at BetTOM and developing a successful relationship over the coming year.”
betTOM have been operating in the UK since May 2025, and recently signed betting partnerships with Championship club Burnley and EFL League One side Peterborough United.