Sportium, the joint venture established by Ladbrokes and CIRSA, has signed a title sponsorship deal with Spain’s Liga Nacional de Fútbol Sala (LNFS), the governing body that runs the major professional futsal leagues in Spain.
Futsal is a variant of football that is played on a smaller field and mainly indoors, with LNFS responsible for four men’s competitions and two women’s, including the Primera and Segunda Divisions, Copa de Espana and Supercopa de Espana.
Sportium becomes the latest sponsor of the LNFS, joining the likes of Spanish sportswear business Kelme and motor parts retailer Red de Talleres Motrio.
The operator will benefit from increased brand visibility during the season, as well as providing various activities and promotions to fans.
Sportium CEO Alberto Eljarrat said that the agreement marked a “major step” for the operator as it unites the brand with one of the most prestigious national competitions, which has had spectacular growth in recent years.
“Moreover, with this sponsorship we consolidate the positioning of Sportium as a leading bookmaker for football in all its forms,” he said.
LNFS president Javier Lozano added: “We hope it is the beginning of a long and fruitful relationship between the two companies."
Last year’s Primera Division was won by Inter Movistar, who finished 5 points clear of FC Barcelona.