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PMU targets expat Chinese bettors through WeChat

23rd November 2016 8:49 am GMT

French gaming operator Pari-Mutuel Urbain (PMU) is looking to tap into the French-Chinese community with the launch of an account on WeChat, China's leading social media platform.

PMU aims to internationalise its service by creating an offering for Chinese players located in France, noting that many Chinese nationals in the country bet via PMU’s online and retail offering, while communicating with friends via the social network.

WeChat has more than 800m monthly active users, with over 260m people using [...]

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