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Misleading William Hill Ad Banned by ASA

18th March 2010 8:42 am GMT

The UK Advertising Standards Authority has upheld a complaint against two advertisements in the Racing Post newspaper for UK bookmaker William Hill which were considered misleading since they did not provide sufficient clarification to qualify the company's claim that it had the best prices for various sporting events.

One of the ads was headed "William Hill Best Prices FACT" and listed the odds for various sporting events. Very small print stated: "Best Prices Fact based on [...]

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