Marketing News

With more and more suppliers slowly beginning to embrace the US iGaming market, a number of interactive products will be on show for land-based operators and state lotteries to peruse at next week’s annual Global Gaming Expo (G2E) Las Vegas event which begins Tuesday.

The likes of Scientific Games, IGT, Aristocrat, Inspired, Betradar, Spin Games, NOVOMATIC, and Everi (formerly Global Cash Access) will all be showcasing products to enable operators to expand their online and mobile offerings.

Gaming Intelligence will also have a presence at this year's event. Come visit us at stand 2811 for your complimentary copy of a US special edition of our GIQ Magazine.

Scientific Games

For the first time, Scientific Games will exhibit its Bally, Barcrest, Shuffle Master, Williams, and WMS branded products in a 26,000-square-foot multi-level exhibit, including products from the company's gaming, lottery, and interactive divisions.

"We are uniquely positioned as the provider of the industry's most robust solution suite to offer our customers more brands, more solutions, and more possibilities to excite their players," said Gavin Isaacs, president and CEO for Scientific Games. "Our customer partners will see how we can power their gaming and lottery world with our innovative products to help grow their business as we strive to be their partner of choice."

As well as a host of products for its core land-based clients, Scientific Games will showcase its SG Universe suite of interactive products which enable land-based casinos to “deepen their relationships” with players.

This includes products such as Mobile Concierge, VenueBet, and the Play4Fun Network, which can be integrated into a casino's CMS for a single, 360-degree view of the player.

In addition, the supplier continues to expand its portfolio of player-favorite gaming content to online and mobile casinos through its Bally, Barcrest, Shuffle Master and Williams game development studios. Popular titles include licensed brands such as Hasbro classic MONOPOLY, which will see new titles MONOPOLY Big Event and Super MONOPOLY Money rolled out, alongside those from KISS and WIZARD OF OZ.

Scientific Games also has a range of mobile and web solutions for lotteries, more than 600 of which have already been delivered to more than 40 lotteries across the world. This ranges from single game second-chance promotions to full-line loyalty and bonusing programs.

Scientific Games has also delivered iLottery solutions to more than 13 World Lottery Association (WLA) members, beginning with Lotto Bayern (Germany) in 2001 and most recently with North Dakota Lottery in 2014. Its lottery mobile app is currently deployed with nine US lotteries, with two more soon to be released.


Sportsradar subsidiary Betradar will be presenting its product portfolio of betting, streaming, content and gaming solutions as it looks to become a one-stop shop for betting operators worldwide.

It will unveil what it claims will be the first full-scale virtual basketball product in the market at G2E, with 3D animations based on motion-capture technology. Another product will be Managed Trading Services (MTS), a product which lets clients externalise labor-intensive tasks and deal with them efficiently as well as cost-effectively.

“Exhibitions play a very important role in our company when it comes to demonstrating and showcasing our services and solutions,” said Eduard Blonk, managing director sales at Sportradar. “Las Vegas is naturally the center of the entertainment industry and for Betradar G2E obviously is a not-to-be-missed event.”


In its first major show since its mega-merger with GTECH, IGT will be bringing two new solutions to G2E to help for land-based casinos enter the online and mobile gaming arena.

OnPremise is an integrated mobile technology solution that modernizes gaming and sports betting experiences and enables players to wager via a single mobile app anytime within set boundaries, while the company’s Play-for-Fun solution allows casinos to build local player affinity and position for the expansion of the real-money gaming segment.

IGT will further the company's cross-platform content distribution strategy with the introduction of MegaJackpots Cleopatra and MegaJackpots Siberian Storm games - two titles that originated in the land-based casino environment and have been proven to be popular in the UK iGaming market.

As one of the industry's leading social casino, IGT's DoubleDown Casino app will continue to provide cross-platform content by launching a marquee licensed title, at the same time the land-based game is introduced.

The supplier will also highlight its new HTML5 support capabilities and several of the company's systems solutions including Floor Manager and Service Window, and the IGT Advantage system which integrats with IGT's DoubleDown Casino app. Other standout mobile systems solutions from IGT include Mobile Host software and Mobile Responder application, and a suite of Intelligent Bonuses including Point Pursuit and Intelligent Rewards bonuses.

"At G2E 2015, IGT will reveal the next generation of games, systems and solutions designed to propel our customers' business forward, increase player engagement, and set a new standard for innovation in the gaming industry," said Renato Ascoli, IGT CEO North America Gaming & Interactive. "As North America's largest gaming trade show, G2E sets the ideal stage for IGT to demonstrate its industry leadership and Customer First focus in action.

“From casino to lottery, to social and interactive games, IGT's product portfolio across multiple platforms is as unique and diverse as the valued customers and players that we serve."


Inspired has struck a brand partnership with Mike Tyson which will see the former undisputed world heavyweight champion feature in the supplier’s Rush Boxing virtual sports game, which will be revealed at G2E.

The boxing product becomes the latest virtual sports product to be added to Inspired’s growing portfolio, with the Tyson partnership agreed via US games developer Pavilion Worldwide.

A range of virtual titles such as American Rush Indy Car Racing, Rush Basketball and the new Rush Soccer 2 Matchday will also be displayed at the event, as well as Rush Horses and Rush Greyhounds and Rush Boxing.

“G2E Vegas brings together the gaming industry’s elite, so it’s the perfect platform to unveil our new brand partnership with the legendary boxer, Mike Tyson, and showcase our leadership in omnichannel gaming,” Inspired acting chief product officer Gerhard Burda said. “We have spent the last year working closely with our customers on their omni-channel product strategy and look forward to sharing our insights and innovations with visitors to the show.

“We are particularly excited about the potential for our virtuals and mobile games – both social and real money – at this year’s show,” he explained. “Today’s players are increasingly mobile and expectant of flexibility – they want to be able to enjoy their favourite games whenever and however they choose.”

Inspired will also have its omni-channel content on display, with a range of slots, video lottery and casino titles available across all channels, as well as its social titles I AM PLAYR and We R Football, which it claims are played by more than 20m users worldwide.

“True omnichannel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues,” Burda added. “Due to our leading position in the UK, and our omni-channel technology and content, we are spearheading the gaming industry in this shift, and we have plenty more innovations to come.”

Spin Games

Spin Games plans to introduce several “industry-firsts” at this year’s event for land-based casinos, including its BYOD (Bring Your Own Device Gaming) which consists of its Class II mobile platform (Rapid Games) and multi-player Interactive Gaming (MIG) solutions.

The supplier claims that Rapid Games is the first Class II on-property mobile entertainment to be made available for iPhone and Android. Players can download straight to their phone while on property, with a real-money mobile gaming technology integrated with a "secure wallet" so players can easily add money to their account via mobile devices from their credit, debit card and checking account.

MIG utilizes proprietary Spin technology which allows players to use their own mobile devices to play community-based games and tournaments. Appearing for the first time will be MIG Blackjack, which is the first MIG product. MIG has been developed to specifically target the “millennial” market segment (the demographic cohort also known as Generation Y).

Spin will present its updated iGaming platform, ROC V2 (Robust Online Client), an HTML5 Remote Gaming Server (RGS) designed specifically for the regulated US interactive gaming and social markets.

ROC V2 will offer a new user interface and improved functionality, and a broad range of premium game content which can be delivered on multiple platforms including iOS and Android as well as desktop applications.

"We are delighted to showcase our new technologies at this year's G2E, along with a broad range of new and exciting HTML5 products that we know will take the industry by surprise,” said Kent Young, CEO of Spin Games. “Spin is focused on disruptive technologies that create commercial opportunities for our customers targeting millennials and providing efficiencies, and value-adds for the gaming environment of the future.”


Austria’s NOVOMATIC is a giant in Europe but has now earmarked the US as a key strategic market, having recently expanded its Americas team.

With a display that even features its own live DJ, the supplier will exhibit its Action-Gaminator machine and its innovative multi-game mix, and the new Magic Games Premium HD multi-games for the video gaming terminal (VGT) market in Illinois.
Dominator Curve will also be introduced for the US market, where it awaits necessary final product approvals.

For the online sector, the NOVOMATIC Interactive area will be packed with the latest innovations and developments under the Greentube aegis. Members of NOVOMATIC Lottery Solutions (NLS) will also present and discuss the latest developments and innovations in the lottery sector.


Presenting jointly with its recently acquired VGT business, Aristocrat will unveil a host of branded games for the land-based market with new titles based on Game of Thrones, Downton Abbey, Ted, Dumb and Dumber, and Man of Steel.

VGT will be showcasing its new LAP, WAP, video and hardware products. The new local area progressive theme is based on VGT’s popular Polar High Roller character with two new titles, Fortune Flurry and Frozen Fortunes.

VGT recently premiered its wide area progressive, Easy Money Jackpot, including Mr. Money Bags, Hot Red Ruby and Lucky Ducky titles, as well as the supplier’s new Red Spin Gambler Series high denomination video games.

“This year, perhaps more than ever, it’s time for operators to make a big play, and Aristocrat is uniquely prepared and positioned to help them do it. We have the right hardware, the right games, and the right systems solutions to help operators capture and retain players,” said Maureen Sweeny, Aristocrat’s chief commercial officer. “Operators can confidently turn to Aristocrat for the products they need now to make the big play with their customers today.”

Everi (formerly Global Cash Access)

Following its recent brand, Everi will be presenting a comprehensive portfolio of gaming entertainment, reflecting the company's new direction and position as the casino industry's only provider of both payments and games solutions.

At G2E 2015, the company will demonstrate the ways it can help casino operators improve their patron experiences, as well as their own internal cash handling processes, cash access, and intelligence solutions.

Its featured portfolio on display will include the all-new Core HDX for sale gaming cabinet with exclusive gaming content, the award-winning Apex V topper, the newest version of slot tournament system TournEvent, the full-service CXC 3-in-1 kiosks, Everi Compliance solutions, and its CashClub and CentralCredit integrated payments solutions.

In addition, Everi will host the national final of the TournEvent of Champions which will conclude on September 30th with one lucky finalist walking away with the $1m top prize.

"Our recent rebranding to Everi demonstrates our successful transition to a full-service casino gaming equipment and payments solutions provider focusing on a broad range of opportunities to address customers' casino floor and technology needs,” said Ram Chary, president and CEO of Everi.

“Since acquiring Multimedia Games shortly after G2E last year, the entire Everi team has been focused on further elevating the entertainment experience of our game studios-designed games and the value added innovation of our comprehensive payments solutions.

Everi's showing at the event will also feature over 140 games, including more than 70 new unique titles and an all-new gaming cabinet, the Core HDX. The company plans to double its game studio development reams over the coming months.

"Our Austin, Reno and Chicago-based game development teams continue to deliver some of the gaming industry's most unique cabinets and games including our new for-sale Core HDX cabinet which will debut at G2E 2015," added Chary.