William Hill has expanded its relationship with NYX Gaming Group, allowing it to launch new content directly via NYX’s Open Gaming System (OGS) for the first time., giving it access to games from third-party suppliers alongside NextGen Gaming titles.

William Hill has had access to slots titles from NYX’s wholly owned subsidiary NextGen Gaming for a number of years, and now gains the ability to deploy third-party content through OGS from partners such as Amaya, 1X2 Gaming, High 5 Games and Bally Technologies.

This new content will further strengthen William Hill’s gaming offering which recorded a third quarter revenue increase of 2 per cent, with the Vegas site contributing 60 per cent of the total.

“NYX OGS significantly widens the deployment possibilities for William Hill” NYX commercial director David Johnson commented. “I am proud the group partnership with William Hill continues to grow - through the supply of catalogue and co-authored NextGen Gaming content which has borne smash titles such as Gorilla Go Wild, to this latest agreement that allows for the supply of an extended portfolio of multiple third party game suppliers via OGS.“

“NYX Gaming Group boast the widest distribution network of real money wagering slots games in the online marketplace; the speed by which William Hill were able to implement NYX OGS is testament to the simplicity of the integration specification and the close working partnership between William Hill and NYX,” Johnson added.

“This latest extension with NYX Gaming Group allows William Hill to offer players the best in multi-supplier content, including the classics from NextGen Gaming that William Hill have offered for many years,” William Hill director of gaming operations Nick Gabriel said.

“The potential to partner with a significant number of suppliers new to William Hill was a significant factor in the decision to implement OGS; the expedient launch a result of the excellent working relationship between the businesses.”

Shares in NYX Gaming Group Ltd. (Co. Data) (TSX:NYX) closed up 3.51 per cent in Toronto Wednesday at CAD$2.95 per share, while shares in William Hill plc. (Co. Data) (LSE:WMH) closed up 1.87 per cent in London at 320.70 pence per share.