The International Tennis Federation (ITF) has signed an extension to its agreement with Sportradar which will see the sports data solutions provider continue to act as the organisation’s official data partner for a further five years.
Following a global tender process, the ITF once again selected Sportradar as its exclusive worldwide data distributor, awarding it a new contract that runs til 2021.
Under the terms of the new deal, Sportradar will distribute data for the ITF Pro Circuit, as well as the Davis Cup and FedCup, both sponsored by French bank BNP Paribas. It will also remain the preferred streaming partner for a range of IFT Pro Circuit events.
The companies have worked together closely on the recent launch of the new ITF Pro Circuit app, which is described as just one of the joint initiatives pursued by the two companies, allowing fans to follow Pro Circuit events through live scores and streaming feeds.
Sportradar has served as an official partner of the ITF since 2012, with the original agreement also described as helping to strengthen integrity measures by stamping out unlicensed collection and distribution of data on its events.
“Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas,” ITF president David Haggerty commented.
“We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
“We are very pleased to continue our partnership with the ITF,” Sportradar chief executive Carsten Koerl said. “The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products.
“I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts all around the world,” he said.
As part of the new agreement, Sportradar will increase the live streaming coverage it offers of ITF events, working its affiliated National Federations. A newly-developed IFT media platform give fans them the opportunity to follow the federation’s events more closely than ever before and allow it to boost commercial revenue.
Specialist sports law firm Couchmans advised the ITF on the tender process and deal for official data rights in respect of over 90,000 ITF tennis matches.
Andrew Walker, commercial director of the ITF, said: "Couchmans’ specialist legal and commercial acumen has been invaluable for us. They have truly helped transform the ITF's data offering over the past few years.”
Steven Burton, head of Sports Data at Couchmans, said: “Four years ago we helped the ITF create its official data strategy and it is great to see how this has brought new revenues and a host of related benefits to the federation.
“The unprecedented level of demand we saw for the official data rights during the recent tender is testament to the great job the ITF has done to date, and further illustrates the vitality and growth of the sports data market more generally.
“The ITF’s use of data to generate new revenues, improve integrity measures and raise the profile of their National Associations and tournaments is something we expect many international sports federations will be looking to follow in the coming years."