Online gaming operator bet365 has teamed up with sports betting affiliate to launch the industry's first in-play tipping app.

The bettingexpert LIVE app allows players to find the best in-play bets on offer and place bets through an integration with bet365.

It draws on bet365’s huge range of live betting markets and events across the major European football leagues, with match data and odds updated every second, and is being launched to capitalise on this summer’s UEFA Euro 2016 football tournament.

The app lets users receive real-time tips from betting experts, as well as the opinions of thousands of users from bettingexpert’s community. 

Users will also be able to win cash prizes for offering their own successful tips.

The tool complements the affiliate’s existing site, bringing together the opinions of 350,000 users worldwide and generating in excess of 125,000 tips per month.

“ is already making ante-post betting more transparent for hundreds of thousands of sports fans. Now, we’re going to revolutionise the world of in-play betting too with bettingexpert LIVE, the first ever in-play tipping app,” chief executive Jesper Søgaard said.

bet365 head of performance marketing James Woods described bettingexpert LIVE as a “fantastic new addition” to the customer offering.

“By providing the opportunity to bet directly with bet365 from the bettingexpert LIVE app, punters will have an even more enjoyable betting experience,” he said.