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ASA bans OddsMonkey ad for making unsubstantiated claims

15th November 2017 8:51 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority has banned an online ad by OddsMonkey for making misleading and unsubstantiated claims.

The video ad, which appeared on the Odds Monkey website in June, stated: "For years OddsMonkey has helped over 30,000 people earn up to £1,500 per month."

This prompted a complainant to challenge whether the ad was misleading and could be substantiated.

DotNetPages Ltd, operator of the OddsMonkey site, said in its defence that the amount of money earned by [...]

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