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Italy’s Sisal brings in Betgenius to aid digital acquisition efforts

22nd November 2017 7:47 am GMT

Italian gaming operator Sisal has partnered sports data specialist Betgenius to power a new digital acquisition campaign for its Matchpoint sports betting brand.

The campaign will see Sisal use Betgenius' iGaming-specific programmatic trading desk and its creative solutions to improve conversion rates for Matchpoint.

The programmatic trading solution uses real-time sports data, allowing Betgenius clients to target players with engaging content such as live odds and scores, offering timely and relevant calls to action.

"In the ultra-competitive Italian [...]

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