The Australian Association of National Advertisers (AANA) has moved to ensure betting operators run socially responsible advertising and marketing campaigns on the products and services they offer with the launch of a new self-regulatory code.

The Wagering Advertising and Marketing Communication Code states that gambling ads cannot target minors, show people placing a bet while drinking, or link betting to “sexual success or enhanced attractiveness."

It applies to all forms of wagering, such as horse racing, harness racing, greyhound racing and sporting events on which licensees can offer odds...

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