Sportsman Media Group (SMG), a subsidiary of sports data specialist Sportradar, has acquired the international audiovisual rights to Italy’s top women’s volleyball league for the next four seasons.
The agreement includes broadcast media rights for betting purposes for all matches played during the season.
Coverage will be exclusively distributed by SMG on a global basis (outside of Italy, San Marino and Vatican City). SMG plans to offer around fifty live matches per season, which will include the ‘match of the week’, as well as playoff matches and cup finals.
The Lega Pallavolo Serie A Femminile brings together the teams participating in the top two divisions of Italian female volleyball, Serie A1 and A2. Widely recognised as one of the best women’s volleyball leagues in the world, it includes European champions Pomi Casalmaggiore and a number of international stars.
“Our League keeps on growing, attracting more and more fans and investors. Its competitive and spectacular play have no equal and international stars come to Serie A1 because it's one of the most beautiful and challenging competitions in the world,” said Mauro Fabris, president of the Lega Pallavolo Serie A Femminilie.
“The Sportsman, a leader in the digital marketing of media rights, will ensure our product is picked up worldwide, offering an extraordinary promotional spotlight for our clubs and players. This partnership is truly exciting and reassuring: we are traveling in the right direction and we plan to grow even more: to be a beacon of excellence in Italy and beyond.”
Lutz Tigges, senior director of media acquisitions and projects at SMG, commented: “This agreement is further proof of our best in class expertise in international volleyball.
“We are delighted to have acquired this comprehensive package of audiovisual rights for one of the most respected and enjoyed women volleyball leagues in the world. We are confident that we will secure a broad international distribution for this league, ensuring existing and new fans can enjoy this showcase of women’s volleyball.”
Sportradar acquired Munich-based SMG in April of this year in a bid to expand its audiovisual content portfolio, which now includes content from German and Spanish football, Chinese basketball and volleyball, tennis and hockey across Europe.