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12Bet signs up to Optimove’s customer marketing solutions

16th March 2018 7:22 am GMT

Asia-facing betting operator 12Bet has signed up Israeli marketing services provider Optimove to manage player communications.

Optimove will oversee all of 12Bet’s customer engagement activity, leveraging its one-to-one personalisation capabilities to boost engagement.

“We have established ourselves as one of the leading gaming brands in the region, and so it is essential that at this key time we do not rest on our laurels,” commented 12Bet chief executive Rory Anderson. “One of the biggest challenges we face is to [...]

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