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188BET to Sponsor Internet TV Sports Betting Service

26th March 2010 9:34 am GMT

In-play sports betting specialist 188BET.com has signed a deal to sponsor segments of the new dedicated sports betting Internet TV service, The Betting Channel, contributing odds for sports events and speciality markets on the show every Friday.

Under the agreement, 188BET's logo will appear on studio backdrops and graphics, while the company's betting expert, Rob Hartnett, will join regular host Alan Bentley and other guests such as Racing Post's Mark 'Couch' Winstanley and former Arsenal footballer [...]

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