Four of the leading National Lottery operators in Europe have joined forces to establish a new joint venture to develop an enhanced range of content including shared liquidity games.
The Lotteries Entertainment Innovation Alliance (LEIA) has been created by Denmark’s Danske Lotteri Spil, France’s Française des Jeux, Norway’s Norsk Tipping and Finland’s Veikkaus.
The new JV will be used to share resources in order to build a “wider and efficient” digital gaming offering, allowing the lotteries to address [...]
