The UK Advertising Standards Authority has banned two online ads for Prime Scratchcards which were both found to be irresponsible for implying that gambling offered a solution to financial concerns. Despite the ads being viewed online at popular youth-orientated sites such as MSN, Yahoo! and Facebook, with more than 1 billion views on Yahoo! alone, no complaints were directly received by any of the companies.
The first online ad stated: "ARE YOU FEELING LUCKY?" and included [...]