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ASA Bans Irresponsible Online Ads for Prime Scratchcards

29th January 2010 8:57 am GMT

The UK Advertising Standards Authority has banned two online ads for Prime Scratchcards which were both found to be irresponsible for implying that gambling offered a solution to financial concerns. Despite the ads being viewed online at popular youth-orientated sites such as MSN, Yahoo! and Facebook, with more than 1 billion views on Yahoo! alone, no complaints were directly received by any of the companies.

The first online ad stated: "ARE YOU [...]

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