The UK Advertising Standards Authority has taken the unusual step of reversing an earlier ruling in respect of an advertisement for Sky Bet’s Request a Bet service.
The TV ad broadcast in August 2018 was the subject of complaints for suggesting that a good knowledge of sports could benefit users of the Request a Bet service.
The ad was fronted by Sky Sports presenter Jeff Stelling, who was shown saying: “Forget ‘anything can happen’, in sport anything [...]