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ASA reverses ruling against Sky Bet’s Request a Bet service

10th July 2019 9:11 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority has taken the unusual step of reversing an earlier ruling in respect of an advertisement for Sky Bet’s Request a Bet service.

The TV ad broadcast in August 2018 was the subject of complaints for suggesting that a good knowledge of sports could benefit users of the Request a Bet service.

The ad was fronted by Sky Sports presenter Jeff Stelling, who was shown saying: “Forget ‘anything can happen’, in sport anything [...]

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