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William Hill targets Austria for expansion

25th August 2010 8:29 am GMT

In line with the company’s stated objective of expanding its William Hill Online (WHO) business in European markets, William Hill has appointed a local agency to build its brand in the Austrian market where it hopes to take a leading position in online sports betting.

William Hill has appointed Austrian agency Aigner PR to spearhead a major push into the market beginning in September, focussing on its sports betting offering and football.

The company derived 40 per [...]

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