SkillOnNet-powered online casino PlayOJO has agreed two new sponsorship deals ahead of the opening of the regulated Swedish iGaming market next year.
PlayOJO will sponsor TV crime show Efterlyst , which translates as Wanted, and Vinn Adam’s Pengar (Win Adam’s Money) a segment in the Vakna med NRJ (Wake up with NRJ) radio show.
Hasse Aro presents Efterlyst live from TV3’s Stockholm studio and sees viewers follow police as they work on unsolved crimes across the country. The Vinn Adam’s Pengar competition is a segment on Vakna med NRJ that runs over several weeks and sees listeners answer questions to win presenter Adam’s money.
The sponsorship deals will be supported by the launch of a new TV ad campaign and follow the recently agreed deal to sponsor the popular Swedish reality TV show Paradise Hotel.
“The combination of these sponsorship deals and the launch of our latest TV ad campaign will increase awareness of our positioning as the fair casino and further establish PlayOJO as one of the most popular online casino brands in Sweden,” said PlayOJO head of brand marketing Peter Bennett.
“In less than a year, PlayOJO has gone from new market entrant to household name thanks to our aggressive on and offline marketing strategy and the superior experience based around transparency we offer our players.”