DraftKings, FanDuel and Fanatics Betting and Gaming all sign multi-year deals, with Fanatics Casino also named online casino marketing partner
The National Football League (NFL) has agreed new commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming ahead of the new 2026 season.
DraftKings and FanDuel have been partners in the category since 2021, and have each signed a multi-year deal.
Fanatics Betting and Gaming has also signed a multi-year agreement, expanding a relationship with the NFL that includes collectibles and official league merchandise.
All three sportsbook partners will be able to leverage NFL marks within the sports betting category and promote online and retail sports betting.
They will also have a presence at NFL tentpole events such as the Super Bowl and NFL Draft, and benefit from unique hospitality and VIP experiences, as well as integrations across NFL-owned digital media properties.
Finally, the three leading US sportsbook operators will gain access to real-time, official play-by-play statistics, proprietary Next Gen Stats and BetVision through Genius Sports, the league’s exclusive data distribution partner.
“We are thrilled to have three world-class partners in the sports betting category,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “DraftKings, FanDuel and Fanatics share our vision for innovation and fan engagement, but most importantly, our commitment to protecting the integrity of the game. We look forward to navigating this next chapter in sports betting together.”
All three NFL partners agreed to adhere to the NFL’s core game integrity policies and will collaborate on intelligence sharing, advocacy efforts and responsible gambling initiatives.
This includes working together to prohibit wagers the league finds objectionable, including bets tied to officiating and injuries, along with those that can be knowable in advance or easily manipulated by a single person.
“Nothing compares to football season for DraftKings and our millions of customers,” said Stephanie Sherman, chief marketing officer at DraftKings. “Working with the NFL allows us to put the DraftKings brand alongside the biggest games of the season, from Kickoff through the Super Bowl.
“That presence is especially meaningful for DraftKings as the #1 sportsbook for live betting, giving fans more ways to engage with every drive, play and moment as it happens. We’re excited to continue bringing that experience to football fans across the country.”
FanDuel president Christian Genetski said: “For the last five years, the NFL has been an important partner in helping build a legal and regulated sports betting industry that puts fans and the integrity of the game at the center. We’re proud of what we’ve built together and look forward to continuing to find new ways for fans to engage with the games they love.”
Fanatics Betting and Gaming CEO Matt King added: “We are thrilled to expand Fanatics’ partnership with the NFL to include Fanatics Sportsbook and Fanatics Casino, bringing fans even closer to the game they love.
“This deal underscores our vision for Fanatics as a true digital sports platform – a single destination where fans can bet, play and engage with the NFL all in one place, making the experience of being a fan better than ever.”
In addition to sports betting, DraftKings will continue its partnership as the official daily fantasy sports partner of the NFL, which began in 2019 and includes exclusive rights to NFL IP and marks.
In addition, Fanatics will become an official online casino marketing partner of the NFL.
The 2026 NFL regular season starts on Wednesday 9 September, when the defending Super Bowl champion Seattle Seahawks host the New England Patriots.