Marketing News

Paysafe’s digital marketing division Income Access launched new affiliate programmes this week for Lindar Media’s MrQ online bingo brand and Nairobi-based online sportsbook Safaribet Kenya.

MrQ is a new bingo brand from UK-based Lindar Media, which launched in August and operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.

“Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space,” said Lindar Media acquisition operations manager James Booth. “We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”

“The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”

Income Access general manager Tara Wilson said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

East African online sportsbook Safaribet Kenya will use the supplier’s affiliate software to optimise programme performance and growth as it expands into fantasy sports and keno later this year.

“Income Access offers the most sophisticated and robust affiliate platform for sports betting operators,” said Safaribet Kenya founder and CEO Imran A Premji. “Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”