Asian-facing betting operator Yabo Sport has signed an agreement to serve as the new regional betting partner of French football club AS Monaco in Asia.
The betting partnership is the latest for Yabo Sport after securing a similar agreement with German football club Hertha BSC earlier this year.
Yabo Sport chief executive Sunny Xu noted that that the popularity of the French premier league and AS Monaco have been on the rise this season as games are broadcast live on China's CCTV.
“We are very happy to work with AS Monaco and believe that the quality of service provided by Yabo Sport will serve the fans well and further enhance the popularity of both parties,” Xu said. “After the signing of the partnership agreement between Yabo Sport and AS Monaco, we will carry out together a series of activities benefiting sports fans through brand building, online entertainment, sports welfare and other fields.”
AS Monaco chief executive Vadim Vasilyev commented: “We are delighted and proud to announce that we will be strengthening our presence in China thanks to our new partnership with Yabo Sport.
“Creating unique experiences for our fans and developing our digital strategy have always been at the forefront of our developments. Yabo Sport’ expertise and innovative entertainment content will enable us to expand our footprint in China. We look forward to developing some exciting initiatives together for both AS Monaco and football fans in China.”
Managed by former Arsenal and France striker Thierry Henry, AS Monaco are currently in 19th place in France’s Ligue 1, five points ahead of bottom club Guingamp.