Sports data provider Genius Sports Group has secured a landmark agreement with Football DataCo, the data rights holder for all professional football leagues in England and Scotland.

Through its sports betting division Betgenius, Genius Sports will have the exclusive right to collect, license and distribute live data from the Premier League, the EFL and Scottish Professional Football League to sports betting operators around the world. The data rights had previously been held by rival Perform.

The multi-year agreement begins at the start of the 2019/20 season, with Betgenius capturing official live game data in-stadia at over 4,000 fixtures a season, which will be distributed to licensed sportsbook partners.

“English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues,” said Football DataCo general manager Adrian Ford. “We look forward to working with Genius Sports, and its sports betting division Betgenius, in developing innovative data feeds for the market to use.”

Genius Sports Group CEO Mark Locke commented: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology.

“This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.”

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