GVC’s recently launched play-for-fun offering PartyCasino.Fun has agreed a partnership with Canadian eSports franchise Luminosity Gaming.

Enthusiast Gaming’s eSports division Luminosity Gaming comprises seven professional eSports teams under ownership and management, including the Vancouver Titans Overwatch team and the Seattle-based Call of Duty team.

The agreement will see PartyCasino.Fun’s logo appear on Luminosity Gaming jerseys visible during live streams and broadcast events, as well as in the online store. Additionally, PartyCasino.Fun will sponsor the gaming lounge at the Enthusiast Gaming Live Expo (EGLX), Canada’s largest gaming expo.

“The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform,” said Enthusiast Gaming president Menashe Kestenbaum. “We used the sales and marketing expertise of our newly formed direct sales team, to create a unique, customized marketing strategy for PartyCasino.Fun to reach their media and sponsorship goals.

“It is encouraging to see our sales force already delivering value and driving revenue. We look forward to partnering with PartyCasino.Fun, and working closely with their team.”

PartyCasino.Fun head of marketing Alessandro De Stasio said: “We are excited to have the chance to partner up with the largest gaming and eSports organization in Canada. We are sure that the combination with our audiences will untap new marketing opportunities whether it comes to reach, events and/or activations.”