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ASA bans misleading Jackpotjoy email ad

15th December 2010 9:20 am GMT

The UK Advertising Standards Authority has upheld a complaint against an email advertisement by Gamesys’ Jackpotjoy.com which was found to be misleading over the terms and conditions relating to a refer-a-friend bonus which were not stated prominently in the ad.

An email for Jackpotjoy was headlined: “Find out why we're Britain's best value night in!” Text below stated “Hi [recipient's name], [recipient's friend's name] wants you to join in the fun at Jackpotjoy and we do [...]

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