In a novel move, French land-based casino and online gaming operator JOA has announced that it will sponsor the national weather forecast on French public national television channel France2 for an eight-week period next year.
JOA Casinos and JOA Online will sponsor the national weather forecast every weeknight before the 8pm evening news on France2 for a period of eight weeks from January 3rd until February 25th 2011.
The company claims that it is the first time that [...]