PKR, the 3D online poker operator, has signed a deal to become the exclusive official gaming partner of the British Association of Mixed Martial Arts (BAMMA), which promotes live events and television broadcasts of British mixed martial arts.
Under the agreement, PKR.com will see its branding present at all fights during the 2011 season, while in return BAMMA branding and fighter imagery will a used in and around PKR’s poker rooms.
BAMMA was launched in June 2009 [...]
