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ASA bans misleading Betfred TV ad

16th March 2011 10:18 am GMT

The UK Advertising Standards Authority has upheld a complaint against a TV advertisement for independent bookmaker Betfred which was found to be misleading as it failed to include the condition that in order to receive a free bet the first bet must have odds that are evens or greater - a requirement commonly used in the sports betting industry.

The TV ad for Betfred featured co-founder Fred Done, who stated: “I'll give you great odds and [...]

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