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Latest Betfair marketing ploy a bum deal

9th August 2011 9:18 am GMT

Visitors to this week’s test London 2012 beach volleyball tournament at Horse Guards Parade in London are being encouraged to photograph the backsides of Britain’s female beach volleyball champions by online betting exchange Betfair.

Zara Dampney, 24, and Shauna Mullin, 26, members of the British Beach Volleyball team, have rented their rears out to Betfair as part of a novel sponsorship deal with the company, with Betfair placing a Quick Response (QR) code on the back [...]

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