Virgin Games has launched redeveloped versions of all of its sites following eight months of usability testing.
The new sites are the first complete rebuild since Virgin Games launched in 2004 and are a result of a six month in-house build based on customer feedback.
The new sites allow Virgin Games to implement a dynamic real-time user experience utilising customer modelling to give it a more powerful predictor of user behaviour, the company said, allowing it to [...]
