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ASA bans contradictory Paddy Power ads

21st September 2011 9:04 am GMT

The UK Advertising Standards Authority has upheld a number of complaints against a TV and radio ad for Irish bookmaker Paddy Power which was found to be misleading because the terms and conditions contradicted the main claims in the ads.

The TV ad, viewed in May 2011, featured a woman holding a smart phone. The woman said “Hi there, seen the latest offer from Paddy Power?” The camera then showed a close up of the smart [...]

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