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Pollard Banknote releases new social media product

14th October 2011 9:21 am GMT

Pollard Banknote Limited, the family-owned lottery service provider, has introduced a new patent pending Social Instants product, aimed at helping lotteries appeal to the 18-34 year old emerging market and other users of mobile technology.

Pollard said that the new product harnesses the marketing power of mobile and social media with traditional instant tickets to facilitate winner awareness messaging and group play.

“While Instant tickets have achieved growth of about 136 per cent over the past 10 [...]

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