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Rank to launch exclusive X Factor online bingo game

8th December 2011 9:39 am GMT

Rank Group has signed a three-year partnership deal with FremantleMedia Enterprises (FME) to become the official gaming partner of popular TV show The X Factor, under which the company will create an exclusive X Factor-branded online bingo game, as well as a series of slots and mini games.

Under the agreement, Rank will have the rights to use The X Factor branding, including title graphics, theme music, logo and imagery in all marketing, communications and promotions [...]

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