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Victor Chandler completes re-branding to BetVictor

13th January 2012 10:53 am GMT

UK bookmaker Victor Chandler has finally confirmed that it is re-branding to the BetVictor moniker first revealed by Gaming Intelligence in June last year.

The company said in a press announcement this morning that it has dropped the Victor Chandler brand in the UK in favour of BetVictor to ensure consistency and instant recognition across all international markets.

The BetVictor brand was introduced with little fanfare last year to the Spanish market in place of Mister [...]

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