FairPlay Sports Media has launched a localised version of its comparison brand oddschecker in Brazil.
This move follows the company’s success in other Latin American regions such as Colombia, Chile, Mexico and Peru.
Sports bettors can now access localised, real-time odds grids at oddschecker with market-specific APIs for a seamless user experience.
The company’s decision to launch in Brazil follows recent moves to regulate sports betting in the country.
Stuart Simms, group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports-mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
Richard Gale, chief revenue officer at FairPlay Sports Media, added: “The Brazilian market is both challenging and hugely rewarding.
“With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space.
“With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”