Gentoo Media has signed a new agreement with SkyCity to provide its compliance and brand protection tool, GiG Comply.
GiG Comply enables SkyCity to monitor its affiliates to ensure that they follow guidelines and regulatory requirements for marketing.
“We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy and safeguarding their brand,” said Rasmus Bank Nielsen, head of GiG Comply.
“We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing and are in line with responsible gaming.”
Mads Birch Jespersen, director of marketing and media at SkyCity, commented: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.
“The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”