Canadian iGaming affiliate brand joins MaxSpinz in Vectiq’s portfolio after Alberta’s regulated market opening
Las Vegas-based performance marketing group Vectiq has acquired one of Canada’s longest-standing iGaming affiliates, PlayCanada.com.
The acquisition gives Vectiq an established Canadian iGaming affiliate brand just weeks after Alberta opened Canada’s second regulated provincial iGaming market.
Vectiq has acquired PlayCanada.com, whose domain dates back to 2000, from Catena Media for an undisclosed amount.
“PlayCanada.com is a brand that Canadians have trusted for a generation,” said Vectiq CEO Pablo Ferreira, who was honoured in the Gaming Intelligence Hot 50 of 2023 while at Entain. “Alberta’s regulated market will create an enormous demand for credible, province-literate guidance for players, and PlayCanada.com’s editorial depth and national footprint put us in an exceptional position to meet it.”
Vectiq now operates MaxSpinz.com in Ontario and PlayCanada.com in Alberta.
“PlayCanada.com is passing to a partner well placed to take it further,” said Catena Media chief operating officer Pierre Cadena. “Vectiq’s Canadian expertise and local presence make it ideally suited to grow the brand as Alberta opens up.
“This is our MRKTPLAYS+ strategy in action – backing strong partners to unlock more value in their markets. Canada remains an important market for Catena Media, and we’re glad to see PlayCanada.com in good hands as it enters its next chapter.”