BetMGM is looking to tap into millions of potential new customers through a new rewards collaboration with Marriott International’s travel program Marriott Bonvoy.
The agreement will enable players in licensed states to link their Marriott Bonvoy and BetMGM accounts, and earn BetMGM Rewards points when they wager using the BetMGM sports betting app or play at the online casino.
Players can then exchange BetMGM Rewards points for Marriott Bonvoy points, up to 100,000 points annually, which can be used to redeem experience prizes, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.
“The collaboration with Marriott Bonvoy is a monumental differentiator for us,” said BetMGM CEO Adam Greenblatt. “This partnership will extend our brand to millions of potential new customers while offering our players the unique benefit of utilizing their gameplay to tap into the world of Marriott Bonvoy’s unrivaled portfolio of experiences.”
Linked accounts will also have access to participate in exclusive games, experiences and offers on the BetMGM platform.
“This landmark collaboration between Marriott Bonvoy and BetMGM goes beyond hospitality and gaming, unlocking new opportunities for members to ignite their passions and deepen connections with the people and places they love,” said Marriott International executive vice president and chief customer officer Peggy Roe.
“We are excited to welcome BetMGM members with more global access to more than 30 hotel brands,10,000 locations and a growing portfolio of exclusive and curated member experiences including sports, music, art, and culinary events around the world.”
The announcement follows the launch earlier this month of MGM Collection with Marriott Bonvoy, where members can book reservations and earn and redeem points at MGM Collection’s 16 hotel and resort destinations, including Mandalay Bay, Bellagio, ARIA and Park MGM in Las Vegas.