Promotions News

Parimatch expands portfolio with PokerMatch and mr.fish acquisitions

Eastern European-facing gaming operator Parimatch Tech has expanded its product portfolio with deals to acquire Ukrainian online poker operator PokerMatch and performance marketing specialist mr.fish.

The agreements will expand Parimatch's product portfolio, while providing mr.fish and PokerMatch with new expansion opportunities. 

"Parimatch Tech is excited to join forces with PokerMatch and mr.fish to [...]

3 mins read

DraftKings unveils plans to launch gamified NFTs featuring NFL players

New York-listed sportsbook and fantasy sports operator DraftKings has unveiled plans to launch gamified NFT (non-fungible token) collections featuring NFL players during the 2022/23 season.

The operator has teamed up with the NFL Players Association (NFLPA) and its licensing partner OneTeam Partners to launch gamified NFTs on the DraftKings Marketplace next [...]

2 mins read

Northern Territory Racing Commission fines Entain for breach of bonus rules

London-listed betting and gaming operator Entain has been fined by the Northern Territory Racing Commission (NTRC) for offering illegal bonuses to Australian consumers.

The fine follows an NTRC investigation into the activities of business development managers working on behalf of Entain-owned online sports betting brand Neds, who were overheard by a [...]

1 min read

Pariplay launches new engagement tool

Aspire Global-owned Pariplay has launched a new retention tool, Raffle Rocket, which is designed to boost player engagement levels.

The Raffle Rocket tool allows operators to create raffle campaigns across all games available on Pariplay’s Fusion platform.

The customisable campaigns help drive engagement and increase player life-time value and will be made [...]

2 mins read

Optimove appoints Jeff Cleminson as director of client management

CRM marketing specialist Optimove has appointed former SG Digital executive Jeff Cleminson as its new director of client management.

In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, LatAm and Africa, and will lead a new strategic account division.

Cleminson has spent the last four [...]

3 mins read

FUN88 renews official betting partnership with Tottenham Hotspur

Online betting and gaming operator FUN88 has renewed its official betting partnership with English Premier League football club Tottenham Hotspur.

The new agreement extends a ten-year partnership and will see FUN88 continue to serve as the club's official betting partner for Asia and Latin America.

This will allow the operator to continue [...]

2 mins read

Seminole Tribe of Florida signs first sportsbook marketing partnerships

The Seminole Tribe of Florida has entered into marketing agreements with five Florida pari-mutuels as it prepares for the launch of its new Hard Rock-branded mobile sportsbook app.

The pari-mutuels will market the sportsbook to customers at their facilities and will earn 60 per cent of the profit generated by their [...]

1 min read

Fast Track announces launch of the Singularity Model

Malta-based CRM solutions provider Fast Track has launched a new model that enables iGaming operators to deliver 1:1 experiences to players.

The Singularity model observes every action that a player makes in real time and uses computations to establish a comprehensive player profile. Once this is established, the Singularity model selects [...]

2 mins read
Bally's Corp

Bally’s Corporation acquires UX specialist Degree 53

New York-listed gaming operator Bally's Corporation has acquired UK-based front-end development agency Degree 53 for an undisclosed amount.

The acquisition of the user experience (UX) design and software development specialist will enable Bally’s to enhance its omni-channel offering, providing key functionality to integrate Gamesys' player account management and iGaming solution, in [...]

3 mins read

FireKeepers Casino partners OtherLevels to increase customer engagement

Marketing and engagement solutions provider OtherLevels has partnered with FireKeepers Casino to deploy its data-led engagement tools. 

OtherLevels will provide online messaging capabilities to the Michigan-based casino’s digital gaming and sportsbook operations, combining live game data, user actions and CRM data to create marketing messages for players.

“We are proud to work [...]

2 mins read

Ukrainian operators sign Memorandum on Gambling Advertising

After several months of negotiations, members of the Ukrainian Gambling Council have signed a memorandum on gambling advertising in the country.

The agreement forms the basis of a joint approach to advertising by online and retail gambling operators in the country based on responsible gambling and corporate social responsibility principles.

The memorandum [...]

1 min read

EveryMatrix launches Managed Services

iGaming solutions provider EveryMatrix has announced the launch of its Managed Services unit to assist iGaming and sportsbook clients.

The new division, which was established earlier this year and is led by Tom Dyson, will provide  support to iGaming operators, helping them to improve brand performance through acquisition and retention marketing and [...]

2 mins read
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