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BetMGM cuts marketing budget in New York

BetMGM pulled back in its pursuit of players in New York during the first quarter of the year due to the state’s unfavourable tax environment.

Chief financial officer Gary Deutsch told analysts attending the BetMGM Investor Day that even at lower than typical promotion levels for a new market, operators in [...]

1 min read
Toronto, Ontario

BetMGM and PointsBet fined for advertising violations in Ontario

The Alcohol and Gaming Commission of Ontario (AGCO) has issued its first fines less than a month after the opening of the regulated market.

BetMGM and PointsBet received fines of CA$48,000 ($37,400) and CA$30,000 respectively for breaking Ontario’s new rules on public advertising of bonuses or other gambling offers.

A statement from [...]

1 min read

Netherlands minister promises more restrictive gambling advertising legislation

Online gaming industry associations in the Netherlands have committed to voluntary advertising restrictions ahead of a planned clampdown on advertising of “high-risk” online games of chance.

Following discussions with the minister for legal protection Franc Weerwind, industry associations NOGA and VNLOK have agreed to introduce new regulations for their members, shortening [...]

1 min read
Toronto, Ontario

Ontario iGaming regulator issues marketing and advertising guidelines

The Alcohol and Gaming Commission of Ontario (AGCO) has announced new standards for iGaming marketing and advertising ahead of the opening of the regulated market on April 4.

Over the past year, AGCO has completed extensive consultations and established a regulatory framework to ensure Ontario’s iGaming market achieves high standards in [...]

1 min read
Rush Street Interactive

Rush Street Interactive signs Joakim Noah as brand ambassador

New York-listed online betting and gaming operator Rush Street Interactive has signed former NBA star Joakim Noah to promote its BetRivers and PlaySugarHouse brands.

Noah, who spent nine seasons with the Chicago Bulls, will be provide content for BetRivers, including including weekly videos that will range in scope from basketball reactions to [...]

2 mins read

Snabbis goes live with Fast Track CRM

Swedish casino operator Snabbis has signed up to Fast Track's iGaming player engagement platform.

The Gothenburg based operator holds Swedish and Maltese licences and offers online casino games and sports betting.

By partnering with Fast Track, Snabbis gains access to a CRM platform that has been specifically built to enable iGaming operators [...]

2 mins read

888poker signs Chris Eubank Jr as cultural ambassador

London-listed betting and gaming operator 888 Holdings has appointed British professional boxer Chris Eubank Jr as cultural ambassador for its 888poker brand.

Celebrating its 20th anniversary year, 888poker will host various events throughout 2022, including a series of player-focused events with Eubank Jr, the former two-time IBO-super middleweight world champion and [...]

3 mins read

Parimatch expands portfolio with PokerMatch and mr.fish acquisitions

Eastern European-facing gaming operator Parimatch Tech has expanded its product portfolio with deals to acquire Ukrainian online poker operator PokerMatch and performance marketing specialist mr.fish.

The agreements will expand Parimatch's product portfolio, while providing mr.fish and PokerMatch with new expansion opportunities. 

"Parimatch Tech is excited to join forces with PokerMatch and mr.fish to [...]

3 mins read

DraftKings unveils plans to launch gamified NFTs featuring NFL players

New York-listed sportsbook and fantasy sports operator DraftKings has unveiled plans to launch gamified NFT (non-fungible token) collections featuring NFL players during the 2022/23 season.

The operator has teamed up with the NFL Players Association (NFLPA) and its licensing partner OneTeam Partners to launch gamified NFTs on the DraftKings Marketplace next [...]

2 mins read

Northern Territory Racing Commission fines Entain for breach of bonus rules

London-listed betting and gaming operator Entain has been fined by the Northern Territory Racing Commission (NTRC) for offering illegal bonuses to Australian consumers.

The fine follows an NTRC investigation into the activities of business development managers working on behalf of Entain-owned online sports betting brand Neds, who were overheard by a [...]

1 min read

Pariplay launches new engagement tool

Aspire Global-owned Pariplay has launched a new retention tool, Raffle Rocket, which is designed to boost player engagement levels.

The Raffle Rocket tool allows operators to create raffle campaigns across all games available on Pariplay’s Fusion platform.

The customisable campaigns help drive engagement and increase player life-time value and will be made [...]

2 mins read

Optimove appoints Jeff Cleminson as director of client management

CRM marketing specialist Optimove has appointed former SG Digital executive Jeff Cleminson as its new director of client management.

In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, LatAm and Africa, and will lead a new strategic account division.

Cleminson has spent the last four [...]

3 mins read
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