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Rafi Ashkenazi

BlueRibbon brings in Rafi Ashkenazi as strategic advisor

Malta-based B2B marketing solutions provider BlueRibbon Software has appointed former Stars Group CEO Rafi Ashkenazi as a strategic advisor.

Ashkenazi brings a wealth of experience to the company, having most recently served as chief executive of The Stars Group until its merger with Flutter Entertainment, where he continues to serve as [...]

2 mins read
Spain

Spain sees strong iGaming growth ahead of new advertising restrictions

Spain’s regulated online gaming market recorded a 12.5 per cent increase in first quarter gross gaming revenue, driven by strong performances across all products.

Gross gaming revenue (GGR) amounted to €217.97m in Q1 2020, with sports betting accounting for half of total market GGR at €110.62m, an increase of 8.65 per [...]

1 min read

BlueRibbon agrees jackpot marketing deal with Casumo

Malta-based B2B marketing solutions provider BlueRibbon Software has signed a deal to provide its jackpot marketing platform to operator Casumo.

The partnership will see Casumo utilise BlueRibbon’s player engagement solution, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.

“Partnering with BlueRibbon allows Casumo to further enrich [...]

2 mins read
Playtech

Mansion benefits from enhanced CRM capabilities with Playtech leaderboards

Gibraltar-based online gaming operator Mansion has lauded the early success of its newly updated leaderboards player engagement tool from Playtech.

Mansion is an early adopter of the leaderboards solution, which allows players to earn points and climb the table as they play, reinforced with in-game messaging and the chance to win [...]

3 mins read

EveryMatrix partners CompetitionLabs for new gamification tools

Malta-based iGaming solutions provider EveryMatrix has strengthened its customer engagement tools through a new partnership with CompetitionLabs.

The agreement allows EveryMatrix to add gamification tools and player engagement features to its CasinoEngine content aggregation platform, including tournaments, missions, achievements and rewards.

“We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials [...]

2 mins read
Fast Track

Fast Track appoints Dan Morrison as commercial director

Malta-based CRM solutions provider Fast Track has appointed Dan Morrison as its new commercial director.

The company currently provides its player engagement platform to a number of operator brands since its launch last year, and Morrison has been tasked with delivering Fast Track’s ambitious future growth plans.

After founding UK-based ConversionBet, an [...]

2 mins read

Enteractive partners SuprNation to improve customer retention rates

Malta-based reactivation specialist Enteractive has entered into a new partnership to boost player retention rates for Nordic-facing gaming operator SuprNation.

Enteractive’s (Re)Activation Cloud conversion platform will be used by SuprNation across its B2C brands, which include VoodooDreams and Duelz, to boost player activity and brand loyalty, as well as to provide [...]

2 mins read
Gambling Commission

Gambling Commission seeks views on industry rewards programmes

The UK Gambling Commission has opened a public consultation on changes to the way operators treat high value customers.

The consultation aims to address two issues related to high value customers (HVCs); their heavy engagement with gambling products through spend or frequency and the disproportionate value of HVCs to licensed operators.

The [...]

3 mins read
Fast Track

EveryMatrix adds Fast Track player engagement tools to GamMatrix platform

Malta-based iGaming software provider Fast Track has integrated its customer relationship management (CRM) solution with EveryMatrix’s GamMatrix gaming management platform.

The integration of Fast Track’s real-time player engagement platform enables EveryMatrix’s network of operators to centralise all aspects of player communication and rewards, and to create personalized experiences for players.

“We are [...]

2 mins read
Spain

Spain lifts gambling advertising restrictions

The temporary gambling advertising restrictions introduced in Spain during the COVID-19 pandemic to protect consumers will be lifted today.

The restrictions came into force in April, limiting TV and radio advertising for gambling to the hours of 1am to 5am and prohibiting all promotional activity aimed at acquiring new customers, rewarding [...]

1 min read

Swedish regulator issues penalty to Betsson while Bethard sees penalty reduced

Swedish gambling regulator Spelinspektionen has issued a warning and SEK20m (€1.9m) penalty to licensed operator Betsson Nordic for selling games through an unregistered agent and offering unauthorized bonuses.

The regulator said that Betsson sold vouchers through convenience stores Pressbyrån and 7-Eleven, which could be used on the operator’s website as payment [...]

1 min read
Fast Track

Fast Track to deploy CRM solution for 32Red

Kindred Group’s 32Red brand has become the latest online casino to sign up for Fast Track’s enhanced customer relationship management (CRM) solution.

The operator explained that it has invested heavily in advanced internal tools and needed a CRM platform with capabilities that would compliment its own systems, with Fast Track’s real-time [...]

2 mins read
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