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Future Anthem launches game optimisation service

AI and data science specialist Future Anthem has launched a new service to enable game studios and operators to increase player retention and revenue.

Future Anthem’s Performance Optimisation module offers studios and operators an all-in-one solution to manage and improve game portfolio performance and effectively design, launch and promote games.

This data [...]

2 mins read

bet365 selects Optimove as CRM marketing provider

New York-based CRM marketing solutions provider Optimove has been selected by leading operator bet365 to orchestrate and optimise all of its CRM marketing activities. 

Optimove said that the partnership demonstrated bet365's strategic investment in scaling retention marketing efforts, and maximising player value as a growth driver for the business.   

It marks the [...]

2 mins read
BetMGM

BetMGM confirms NBC Sports deal for 2022 NFL season

US sports betting and iGaming operator BetMGM has entered into a betting integrations partnership with NBC Sports for the 2022 NFL season.

The agreement includes weekly integrations on Football Night in America (FNIA), the most-watched studio show in sports and the pre-game broadcast for NFL Sunday Night Football, as well as [...]

3 mins read

Twitch to prohibit unlicensed online gambling content

Streaming platform Twitch has announced plans to ban unlicensed online gambling content from its platform.

The move follows mounting concern about young people’s exposure to gambling products on the platform, which is open to users over the age of 13.

Twitch said Tuesday that the policy update will take effect on October [...]

2 mins read

M88 Mansion brings in Manny Pacquiao as brand ambassador

Asian-facing online betting and gaming operator M88 Mansion has named Filipino politician and former professional boxer Manny Pacquiao as a brand ambassador.

The agreement will see Pacquiao conduct live appearances and press conferences as an ambassador for the brand, as well participate in other engagements such as exhibition matches and pop-up activities [...]

2 mins read

Rivalo chooses Fast Track as CRM partner

Colombian gaming operator Rivalo has partnered with Malta-based CRM specialist Fast Track to enhance its customer relationships.

Rivalo has been active in sports betting and iGaming in Latin America for the last seven years and has now selected Fast Track to provide player engagement automation and personalisation solutions to drive further [...]

2 mins read
BRAGG

Bragg Gaming expands Fuze player engagement tool to sports betting

Toronto and Nasdaq-listed gaming supplier Bragg Gaming Group has expanded its player engagement and gamification product Fuze to its sportsbook product. 

The Fuze toolset is already available to customers of Bragg’s online casino content via its proprietary distribution platform, and has now been extended to sports betting. 

Using the toolset, operators running sports [...]

3 mins read
Unibet

Unibet fined for alleged marketing infractions in Ontario

Ontario’s gambling regulator has fined Kindred Group’s Unibet brand for marketing violations.

The Ontario Alcohol and Gaming Commission (AGCO) has imposed a financial penalty of CAD$48,000 on the operator for alleged infractions of internet gaming standards over a four-day period in May.

During this time, Unibet is said to have posted or [...]

1 min read

Fast Track signs Italy’s iSBets to CRM platform

Malta-based CRM specialist Fast Track has agreed a deal to provide its player engagement platform to Italy-based iGaming platform provider iSolutions.

The agreement will enable iSlolutions' iSBets platform partners to manage all of their engagement activity from one central solution and access real-time performance data through the Fast Track Data Studio. [...]

2 mins read

Fast Track to provide CRM platform to Claymore Group’s iBet

Malta-based CRM solutions specialist Fast Track has signed a deal to provide its player engagement solution to Claymore Group's flagship brand iBet.

iBet, which operates under a Malta licence, will use Fast Track CRM as the platform to centralise all communications and rewards for players, with a focus on tech [...]

2 mins read

Optimove acquires real-time personalisation platform Graphyte

CRM marketing solutions provider Optimove is enhancing its player engagement platform with the acquisition of London-based real-time personalisation specialist Graphyte.

The acquisition is part of Optimove's investment in expanding its CRM marketing capabilities for the iGaming and sports betting sectors, and follows last September’s $75m investment in the company, and the [...]

1 min read

Luís Figo joins Digitain as official brand ambassador

iGaming solutions provider Digitain has signed up former Portuguese professional footballer Luís Figo as its new brand ambassador.

One of Portugal’s greatest players, Figo won 127 caps for the national team and played for a number of leading clubs, including Barcelona, Real Madrid and Inter Milan.

He won a number of trophies [...]

2 mins read
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