Betting and gaming operator BetMGM has agreed a marketing partnership with MLB's Pittsburgh Pirates.
The partnership gives BetMGM brand exposure throughout the Pirates’ PNC Park, most prominently on the left field wall and behind home plate for maximum global exposure, with BetMGM content also integrated across the Pirates’ digital and social [...]
Stockholm-listed gaming supplier Aspire Global has enhanced its AspireCore platform with the integration of a new CRM system, AspireEngage.
Powered by London-based IT specialist Exponea, AspireEngage is a customer data platform that incorporates a wide range of services to deliver an improved player journey and greater customer satisfaction.
The system offers real-time [...]
Kindred Group’s 32Red brand has gone live with Fast Track's customer relationship management (CRM) platform.
The collaboration with Fast Track gives 32Red greater flexibility in managing campaigns and access to real-time data and automation capabilities to display relevant dynamic content and create a personalized experience at scale.
Kindred Group head of UK [...]
Malta-based CRM solutions provider Fast Track has entered into an agreement to provide its real-time engagement solution to Betsson Group's Betsafe brand in Kenya.
The deal will allow Betsafe Kenya to implement an automated engagement strategy specifically for the African market, and shape detailed segments based on player value, activity and [...]
The Lithuanian government has moved to ban the promotion of all forms of gambling from 1 July across the country.
Amendments to the country’s Law on Gambing were adopted late last week with 105 votes in favour and 14 abstentions.
This means that from 1 July, land-based and online operators will be [...]
Gaming technology suppliers Konami and Bet.Works have joined forces to enable casino operators to reward players for sports bets placed online or in retail.
The partnership sees the Bet.Works sports betting platform integrate with Konami Gaming’s SYNKROS casino management system to enable land-based casinos to easily validate age eligibility and automatically [...]
Pragmatic Solutions has strengthened its iGaming Player Account Management platform with the integration of Optimove's CRM Marketing Hub.
The integration will enable Pragmatic Solutions' operator partners to conduct realtime player marketing campaigns to accelerate growth and maximize player lifetime value.
“We are very excited to have formalized our integration with Pragmatic Solutions,” [...]
iGaming CRM solutions provider Fast Track has named Johnny Tominaga as its new head of marketing.
Tominaga joins Fast Track's team in Malta from vehicle sharing platform GoTo Global, where he served as chief marketing officer for the past two years.
He brings more than 15 years of marketing experience to the [...]
Fast Track has entered into a deal to provide its CRM player engagement solution to newly established operator DoubleUp Group.
Fast Track will be working with DoubleUp Group to implement real-time engagement for the operator's new online casino brand, which will be powered by Pragmatic Solutions and is set for launch [...]
Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.
The agreement enables BtoBet operator partners to maximize customer activity and loyalty using gamification tools from Captain Up, such as challenges, missions, tournaments, jackpots, personal promotions and smart bonuses.
“We are empowering brands [...]
Malta-based CRM solutions provider Fast Track has integrated its real-time engagement solution with Gaming Innovation Group’s (GiG) platform.
Following a new deal between the two suppliers, operators working with GiG can now choose Fast Track’s CRM platform to manage all their player engagement from one place.
Fast Track has already partnered with [...]
Casino operator Wynn Resorts has agreed a multi-year content marketing and affiliate partnership for its WynnBET online gaming brand with US digital publishing platform Minute Media.
The deal will allow WynnBET to leverage Minute Media's network of sports and culture brands such as The Players' Tribune, FanSided, 90min and The Big [...]