New York-listed casino operator Caesars Entertainment has agreed a new sleeve sponsorship deal with Major League Soccer (MLS) franchise DC United.
The partnership will see the operator’s Caesars Sports logo displayed on the sleeve of DC United shirts for both home and away matches, marking the first time a casino brand has featured [...]
London-listed gaming operator 888 Holdings has renewed its sponsorship of the World Series of Poker (WSOP) for a sixth consecutive year.
Continuing a collaboration which began in 2015, the agreement will see 888poker maintain the exclusive right to host official online satellite qualifiers and online WSOP-themed promotions.
The operator will also [...]
US racing and gaming operator Penn National Gaming has completed the acquisition of its 36 per cent stake in New York-based sports and pop culture blog Barstool Sports for $163m.
The investment comprises approximately $135m in cash and $28m in shares of non-voting convertible preferred stock.
The acquisition sees Penn National Gaming become Barstool Sports’ [...]
London-based IMG Arena has secured the live streaming rights for National Hockey League (NHL) games in the United States.
The agreement will allow IMG Arena to provide live streams of select out-of-market NHL games to licensed sports betting operators in the US.
The new deal extends IMG’s existing partnership with the [...]
US fantasy sports operator Monkey Knife Fight has been unveiled as the new official daily fantasy sports partner of XFL franchise the Los Angeles Wildcats.
The agreement will see Monkey Knife Fight (MKF) benefit from in-stadium promotions at the Wildcats’ home stadium, Dignity Health Sports Park, with the operator’s logo to feature on Wildcats' helmets [...]
British bookmaker Betfred has been unveiled as the official sponsor of this Saturday’s boxing heavyweight world title rematch between Deontay Wilder and Tyson Fury.
Taking place at the MGM Grand Garden Arena in Las Vegas, the fight will be broadcast on pay-per-view worldwide on 22 February. It is a rematch of the first fight between [...]
GVC’s Australian-facing brands Ladbrokes and Neds have received a record fine in New South Wales for offering illegal gambling inducements to players in the state.
Ladbrokes and Neds were ordered to pay a fine and costs of AUD$207,500 by state regulator Liquor & Gaming NSW, after being found guilty of breaching NSW gaming regulations at [...]
Sports betting and fantasy contests operator DraftKings has signed multi-year partnership deals with three National Basketball Association (NBA) franchises.
The operator has been named as an official partner of the Boston Celtics, Philadelphia 76ers and Indiana Pacers, having become an official sports betting partner of the NBA late last year.
All three partnerships include [...]
English Premier League football club Everton has confirmed that it will terminate its lucrative shirt sponsorship deal with Kenyan betting operator Sportpesa at the end of the current season.
Currently in the middle of the five-year agreement signed in May 2017, the deal was the most lucrative in the Premier League club’s 140-year [...]
Australian and US sportsbook operator PointsBet has been named as an authorized sports betting operator of the National Basketball Association (NBA).
PointsBet will have access to official NBA betting data and league marks across its online and mobile betting platform in the US throughout the season, with the deal marking the operator’s first partnership with [...]
Sports data provider Sportradar has been selected as an exclusive media and sports data provider for the new XFL American football league.
Sportradar will provide play-by-play data feeds and statistics specifically designed for media usage, including websites, apps and digital platforms used by fantasy sports operators.
The inaugural XFL season opened last weekend and concludes with [...]
FOX Bet, the US joint venture between FOX Sports and The Stars Group, has been named as an authorized gaming operator of the XFL American football league.
The agreement gives FOX Bet access to official XFL data, as well as league and team branding for use across its sports betting app and its [...]