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Fast Track names Microgaming’s Jean-Luc Ferriere as ambassador

Malta-based Fast Track has brought in long-serving Microgaming executive Jean-Luc Ferriere as a brand ambassador for its CRM platform.

Ferriere has over two decades of experience in the iGaming sector, including more than 12 years’ service at Microgaming, where he currently serves as chief commercial officer.

He will work with Fast Track’s [...]

2 mins read

Solitics enhances real-time marketing automation platform

Solitics has enhanced its data management and real-time marketing automation platform through a new integration with communication solutions provider Dynamic Messaging.

The integration will allow Solitics to provide operator partners such as Codere, Progressplay, Baum Bet and Delasport with automated voice calls that can be sent in real time.

“We are always [...]

2 mins read

Fast Track secures new deal with Glitnor Group

Malta-licensed gaming operator Glitnor Group has signed up to use Fast Track’s CRM solution across its casino brands.

Fast Track will work with Glitnor to enhance player engagement on its Lucky Casino and Gambola online casino, through the use of its real-time engagement platform.

“We are looking forward to working with Fast [...]

1 min read

Pragmatic Solutions enhances platform with BlueRibbon partnership

Pragmatic Solutions has enhanced its iGaming platform with new cross-content jackpot promotions from BlueRibbon.

The partnership will allow Pragmatic Solutions, sister-company to content provider Pragmatic Play, to integrate BlueRibbon’s player engagement software with its platform, providing operator partners with the ability to create bespoke, content-agnostic jackpots across regulated markets.

“We are always [...]

2 mins read

Fast Track integrates CRM platform with Together Gaming

Malta-based CRM solutions provider Fast Track has integrated its real-time player engagement solution with iGaming platform provider Together Gaming.

The integration will allow Together Gaming-powered brands, including Cashmio and Bethard, to enhance their player engagement through the platform.

“Our integration with Together Gaming means that any brands on their platform will be [...]

2 mins read
Gambling Commission

UK Gambling Commission introduces new rules for VIP gambler schemes

The UK Gambling Commission has introduced new rules relating to VIP schemes in an effort to better protect problem gamblers and ensure that high value gamblers can afford their spending.

Several of the VIP scheme rules have already been implemented by members of the UK Betting and Gaming Council (BGC) under [...]

3 mins read

PAGCOR looks to curb illegal iGaming promotions on social media

State-owned gaming regulator Philippine Amusement and Gaming Corporation (PAGCOR) is to take action against illegal online gambling operators using social media to promote their services.

Since the beginning of the COVID-19 pandemic earlier this year, PAGCOR said that it had received increased reports of illegal online gambling being promoted across the [...]

2 mins read
Gambling Commission

UKGC partners Facebook to reduce users’ exposure to gambling ads

The UK Gambling Commission (UKGC) has teamed up with Facebook to produce a new consumer guide aimed at limiting the number of gambling-related adverts users see on the social media network.

The guidance explains the different ways in which Facebook’s safety tools and settings can be adjusted within an individual account [...]

3 mins read
BetMGM Jamie Foxx

BetMGM teams up with Jamie Foxx for new ad campaign

MGM Resorts and GVC Holdings’ US sports betting brand BetMGM has named Academy and Grammy award winner Jamie Foxx as the face of its new The King of Sportsbooks ad campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM, created in partnership with creative agency [...]

2 mins read

Fast Track enhances player engagement with BlueRibbon partnership

Malta-based CRM solutions provider Fast Track has added BlueRibbon’s marketing jackpot solution to its platform.

The integration will allow operators to manage all aspects of their communications and rewards from within the Fast Track platform.

It is the latest partnership for Fast Track to help its clients increase user engagement, having also [...]

3 mins read

FanDuel becomes latest PGA Tour official betting operator

Flutter Entertainment-owned FanDuel has signed up as the latest official betting operator of the PGA Tour.

The multi-year content and marketing partnership gives FanDuel the right to use PGA Tour marks and content in the United States, and to advertise within Tour media and partner platforms.

FanDuel will also distribute highlights to [...]

2 mins read
Rush Street Interactive

Rush Street Interactive partners VSiN to launch Rush Hour sports betting show

Rush Street Interactive will broadcast its inaugural Rush Hour sports betting show today from the sportsbook at Rivers Casino Des Plaines, Illinois.

Rush Street has partnered with sports media company VSiN for the launch of Rush Hour, which becomes the first national sports betting show to broadcast from a sportsbook in [...]

3 mins read
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