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Mega Millions to offer bigger jackpots after raising ticket prices

US multi-state lottery Mega Millions is doubling the price of its tickets next year as part of a revamp that promises even bigger jackpots for lottery players.

When the new game launches next April, tickets will more than double from their current $2 to $5 per play.

The overhaul of Mega Millions [...]

2 mins read

Casumo partners with Future Anthem

Casumo has become the latest operator to launch Future Anthem’s real-time player personalisation solution across its operations.

The integration includes Future Anthem’s flagship product, Amplifier AI, which delivers personalised content recommendations to enhance the player experience.

“At Casumo we are focused on providing leading player experiences, personalised for every player, and our [...]

2 mins read
BetMGM Las Vegas Sportsbook

BetMGM pens multi-year deal with US media brand Gannett

BetMGM has entered into a multi-year partnership with Gannett, publisher of USA Today, to serve as the brand’s preferred online sportsbook and casino partner.

BetMGM will be the preferred partner of USA Today Sports and will incorporate its odds and betting information across the USA Today Network in more than 200 [...]

3 mins read

American Gaming Association rejects new federal sports betting bill

A new federal bill introduced by Congressman Paul Tonko and US Senator Richard Blumenthal to improve consumer protections and standards across the sports betting industry has been described by the American Gaming Association as a “slap in the face to state legislatures and gaming regulators”.

The Supporting Affordability and Fairness with [...]

4 mins read

Optimove adds Beehive co-founder as senior director of partnerships

Digital marketing solutions provider Optimove has announced the appointment of Adi Dagan as the company’s senior director of partnerships.

Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth in key markets.

Dagan co-founded the data-driven marketing company Beehive, which was acquired by Playtech in 2019. He also co-founded Everybuddy [...]

2 mins read

Betsson named Premier Padel global betting partner

Betsson has been unveiled as the new global betting partner of Premier Padel, the leading worldwide professional padel tour.

The multi-year agreement will see Betsson aim to improve the fan experience of the Qatar Airways Premier Padel Tour by providing competitions and new content and insights around the tour’s leading players.

"We [...]

3 mins read

PlayUp Interactive fined for gambling inducements in NSW

Online betting operator PlayUp Interactive has been fined almost AU$600,000 for offering illegal gambling inducements to players.

The fine of AU586,000 (approx. €356,000) was handed down last week by the Downing Centre Local Court in New South Wales (NSW) following an investigation by regulatory authority Liquor & Gaming NSW.

The investigation found [...]

2 mins read

Kambi Engage doubles in size following vendor additions

Kambi’s third-party supplier ecosystem, Kambi Engage, has doubled in size following the addition of three new vendors.

Launched earlier this year, Kambi Engage offers streamlined access to a curated selection of third-party engagement providers, complementing the range of engagement features already available on the Kambi platform.

The ecosystem initially launched with Sportradar-owned [...]

3 mins read

Fast Track and Pragmatic Solutions further strategic partnership

Malta-based CRM solutions provider Fast Track and gaming supplier Pragmatic Solutions have agreed an expanded partnership.

This will see Fast Track’s CRM capabilities integrated with Pragmatic Solutions’ player account management (PAM) system to enable operators to enhance their player engagement and operational efficiency.

"We are delighted to strengthen our partnership with Pragmatic [...]

2 mins read

Betsson seals first shirt sponsorship deal in Greek Super League

Betting and gaming operator Betsson has secured its first sponsorship with a Greek Super League team through a deal with OFI Crete FC.

Since entering the Greek market in 2021, Betsson has sponsored the Rally Acropolis and the Cycling Tour of Greece, as well as basketball teams AEK Betsson BC and [...]

2 mins read
Advertising Standards Authority

William Hill bonus promo falls foul of ASA

The UK Advertising Standards Authority has upheld a complaint against a bonus promotion by William Hill.

The bonus was promoted using a paid-for search ad on Bing in April and offered players who bet £10 a £60 welcome bonus, with the listing linking through to the promo page.

The page on williamhill.com [...]

1 min read

Fast Track seals deal with Suprema Group in Brazil

Malta-based CRM solutions provider Fast Track has signed a new partnership with Brazilian operator Suprema Group.

The operator will use Fast Track’s CRM platform to streamline its operational efficiency and increase player engagement.

"We are ecstatic to join forces with Suprema Group," said Fast Track co-founder and CEO Simon Lidzén. "Suprema shares [...]

1 min read
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