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Roar Digital’s PlayMGM becomes BetMGM in rebrand

9th September 2019 10:14 am GMT

Roar Digital has launched the BetMGM online gaming and betting app in the state of New Jersey, a rebranding of its original PlayMGM app that was introduced in 2017.

Roar Digital, the joint venture created by MGM Resorts and GVC Holdings, will incorporate the new GVC sportsbook platform into the app and will serve as the core mobile platform for future state rollouts.

The rebrand enables customers to play traditional MGM Resorts [...]

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