Kaizen Gaming’s Betano brand has extended its strategic partnership with the Romanian Football Federation (FRF) until 2030.
The new multi-year agreement includes title sponsorship of the country’s main cup competition, Cupa Romaniei Betano.
“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights,” said Kaizen Gaming chief commercial officer Julio Iglesias. “The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher.
“The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility.”
FRF president Răzvan Burleanu commented: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football.
“Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup.”