New York-listed DraftKings has entered into an exclusive multi-year sponsorship deal with professional golfer Bryson DeChambeau.
The collaboration will see DeChambeau become the new face of DraftKings Golf, with the operator’s logo to feature on DeChambeau’s signature golf cap, beginning with this month’s 2020 Masters.
“Professional golf has been a key growth [...]
New York-listed casino and sports betting operator Wynn Resorts has become the latest authorized gaming operator partner of NASCAR.
The multi-year collaboration will see Wynn Resorts’ digital gaming division WynnBET create and promote engaging sports betting experiences for racing fans across the United States.
“We're excited to partner with such a deeply [...]
New York-listed betting and fantasy sports operator DraftKings has been named a primary sponsor of the University of Nevada's (UNLV) Center for Gaming Innovation.
The multi-year agreement will see DraftKings open a Gaming Innovation Studio at UNLV and gives the company access to local talent, while furthering the company’s ties to [...]
The NHL’s Detroit Red Wings has renewed and expanded its strategic partnership with BetMGM, the US sports betting joint venture between MGM Resorts and GVC Holdings.
The new multi-year agreement will see BetMGM continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a [...]
Flutter Entertainment-owned FanDuel Group has agreed a multi-year partnership to become the exclusive sports betting sponsor of Major League Soccer club DC United.
The cornerstone of the partnership will see FanDuel open a retail sportsbook at Audi Field in 2021, pending licensing and regulatory approvals from the DC Lottery.
The deal marks [...]
US casino operator Caesars Entertainment and its exclusive sports betting partner William Hill have announced their first NFL team sponsorship with the Indianapolis Colts.
As part of the agreement, the operator’s Caesars Rewards customer loyalty program will sponsor a free-to-play “Pick 6 Predictor” game on the Colts mobile app.
The Pick 6 [...]
The National Hockey League (NHL) has become the second major US sports league to promote the American Gaming Association's responsible sports betting campaign.
As part of the AGA’s “Have A Game Plan. Bet Responsibly” responsible gaming campaign, the NHL will use in-arena and digital marketing channels for co-branded videoboard images, public [...]
Kindred Group’s Unibet brand has expanded its partnership with the NFL’s Philadelphia Eagles.
Having signed up as an official casino partner for the Eagles last year, Unibet will now also serve as an official sports betting partner of the Pennsylvania-based team.
“For us, this is an exciting add on to a very [...]
Online sports betting operator Delasport has signed a multi-year deal to serve as the title sponsor of the Balkan International Basketball League (BIBL).
The BIBL, which will now be known as the Delasport Balkan League, features 18 teams from Bulgaria, Macedonia, Montenegro, Romania, Serbia, Croatia, Bosnia and Herzegovina, Kosovo, Albania and [...]
New York-listed lottery and gaming supplier International Game Technology (IGT) has agreed a betting partnership with the National Basketball Association (NBA).
The multi-year partnership will allow US customers of IGT’s PlaySports sports betting solution to use NBA intellectual property in their sportsbooks, including official data, team and league logos.
“Partnering with the [...]
888Sport has been unveiled as Cardiff City FC’s first-ever training wear sponsor and global betting partner.
888Sport will feature on the English Championship club's first-team training kits during the 2020/21 season, with the operator also working with the club on a number of activation programmes over the course of the campaign.
Gaming supplier Aristocrat Technologies has become the newest official partner of the NFL’s Las Vegas Raiders and its Allegiant Stadium.
Aristocrat has been named as an official partner for land-based gaming machines and certain digital social casino games, gaining access to prominent signage throughout Allegiant Stadium, including in-stadium and in-game branding [...]