Sponsorship News


Penn National Gaming signs first partnership with US sports league

New York-listed Penn National Gaming has been named as an official authorized gaming partner of NASCAR.

The multi-year deal marks Penn National's first partnership with a professional US sports league and includes the right to develop a new free-to-play mobile game, NASCAR Finish Line.

“We’re thrilled to have Penn National on board [...]

3 mins read

FOX Bet named authorized gaming operator of the XFL

FOX Bet, the US joint venture between FOX Sports and The Stars Group, has been named as an authorized gaming operator of the XFL American football league.

The agreement gives FOX Bet access to official XFL data, as well as league and team branding for use across its sports betting app and its [...]

2 mins read

FanDuel named XFL daily fantasy sports partner

Flutter Entertainment-owned FanDuel Group has been named as an official fantasy sports partner of the XFL American football league ahead of its inaugural season opener this weekend.

The agreement gives FanDuel access to official XFL data, as well as league and team branding for use across its official daily fantasy football offerings.

FanDuel and the XFL [...]

2 mins read

DraftKings agrees partnership with new XFL American football league

DraftKings has been named as an authorized gaming operator and official daily fantasy sports partner of the XFL American football league.

Ahead of the league’s kickoff this weekend, DraftKings’ customers in permitted states will be able to place a variety of bets and draft daily fantasy lineups on the eight-team XFL league, which runs [...]

2 mins read

MansionBet named official betting partner of Millwall FC

Gibraltar-based gaming operator MansionBet has been named as the new official UK betting partner of English Football League Championship club Millwall FC.

The new partnership will see the MansionBet logo feature on the back of the senior team's shorts during games, with MansionBet also providing exclusive deals to Millwall fans during home games at The [...]

2 mins read

Buzz Bingo named official gaming partner of The Voice UK

Britain’s Buzz Bingo has been named the official gaming partner of television entertainment show The Voice UK.

The three-year deal with broadcaster ITV gives Buzz Bingo significant advertising exposure and usage rights for the show’s theme song, which features in a new online slot title, The Voice UK: I Want You, and The Voice UK bingo [...]

2 mins read

MGM Resorts named official partner of Las Vegas Raiders

New York-listed casino operator MGM Resorts International has been named as an official gaming partner of the Las Vegas Raiders and a founding partner of the new Allegiant Stadium.

As an official partner of the Las Vegas Raiders, MGM Resorts will benefit from prominent signage throughout the Allegiant Stadium, including in-stadium [...]

2 mins read

theScore named as an NBA authorized sports betting partner

Sports media and betting provider theScore has been named as an authorized sports betting operator of the National Basketball Association (NBA).

The new multi-year partnership sees theScore gain access to official NBA betting data, including league marks and logos, for its theScore Bet mobile sportsbook app.

theScore and the NBA will also work together [...]

2 mins read

National Lacrosse League signs up BetMGM as first gaming partner

Roar Digital's BetMGM brand has been named as the exclusive gaming partner of the National Lacrosse League (NLL) in the United States.
1 min read

188BET unveiled as Asian sponsor of Formula 1

Online betting operator 188BET has agreed a five-year deal to serve as an official Asian sponsor of Formula 1.
1 min read

Kindred donates European Handball Championship rights to charity

Stockholm-listed gaming operator Kindred Group has donated its marketing rights for games played in Norway at the 2020 European Handball Championship (EHF EUROS 2020).
1 min read

Svenska Spel sponsors Ski Tour 2020

Swedish lottery and gaming operator Svenska Spel has signed up as an official partner of next month’s Ski Tour 2020 event.
2 mins read
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