Spanish and Latin America-facing operator Codere Online has renewed and expanded its sponsorship of Mexican football club CF Monterrey Rayados.
The operator has served as an official betting partner of the club since 2021, with the new deal extending this collaboration by a further four years.
Codere's logo will maintain its placement [...]
BetMGM has been unveiled as the new naming rights sponsor of the NASCAR Xfinity Series race at Charlotte Motor Speedway in North Carolina.
The operator will be entitlement sponsor of the BetMGM 300 race, which pits up-and-coming NASCAR Xfinity Series drivers against one another in a 300-mile showdown at America’s Home [...]
Kaizen Gaming’s Betano brand has extended its strategic partnership with the Romanian Football Federation (FRF) until 2030.
The new multi-year agreement includes title sponsorship of the country’s main cup competition, Cupa Romaniei Betano.
“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa [...]
BetMGM has been unveiled as an official betting partner of The Jockey Club and sponsor of the Country Hurdle during this week’s Cheltenham Festival.
The new partnership with The Jockey Club, which owns 15 racecourses in Britain, will see BetMGM sponsor a number of flagship races and racedays at Jockey Club [...]
Caesars Entertainment has renewed its partnership to continue as a sports betting and gaming partner of the National Hockey League (NHL) in the United States.
The partnership renewal gives Caesars Digital access to league-owned intellectual property to create NHL-branded online casino games for its iGaming platforms in North America, including Caesars [...]
Flutter Entertainment’s FanDuel brand has been named as the official sports betting partner of the Carolina Panthers, ahead of its launch in North Carolina next week.
The multi-year partnership with the Charlotte-based NFL team will allow FanDuel to leverage team marks across its marketing channels and gives the brand access to [...]
Social gaming operator SciPlay has been named as an official partner of Major League Soccer club Austin FC.
The multi-year agreement will see SciPlay serve as the official free-to-play social gaming partner of the Texas-based team, and sponsor of three main areas of the club’s Q2 Stadium.
The company will sponsor the [...]
The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment have joined forces in a landmark broadcast, media and sponsorship deal for the Melbourne Cup Carnival.
The new agreement runs until 2029, with the Melbourne Cup Carnival to be broadcast on all SKY platforms and the TAB app, with Tabcorp having the [...]
Crypto games and sportsbook brand Stake.com has been named as UFC’s official betting partner in the Philippines and Macau.
UFC and Stake will collaborate to offer players exclusive promotions, VIP experiences and exclusive social and digital content featuring UFC athletes, including UFC champion Israel Adesanya, Stake's first ever brand ambassador.
“We're thrilled [...]
Kindred Group’s Unibet brand has been unveiled as the official sportsbook and betting partner of the Professional Fighters League (PFL) in the United Kingdom and France.
The two-year partnership with the mixed martial arts league begins at the 2024 PFL Europe Paris event on 7 March and follows Unibet’s sponsorship of [...]
Kaizen Gaming’s Betano brand has become the official partner of South American football confederation CONMEBOL.
The agreement runs until 2028 and includes sponsorship of CONMEBOL Copa America 2024, which takes place in stadiums across the United States from June.
The agreement also encompasses other competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic [...]
Stake has been named by the International Tennis Federation (ITF) as an official betting partner of the Davis Cup and Billie Jean King Cup.
Stake joins an expanding roster of Davis Cup sponsors, including Dunlop, Joma, Quironsalud and Socios, who have committed to support the world’s premier men’s team competition.
Stake also [...]