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Entain extends Trident League football partnership

London-listed betting and gaming operator Entain has agreed a multi-year extension to its community sports partnership with Britain’s Trident Leagues.

The extension will provide critical funding in the coming years, backed by the Entain Foundation under the ‘Pitching In’ banner, for the 248 clubs that make up the Northern Premier, Isthmian [...]

4 mins read

Bally’s Corp partners the New York Yankees

New York-listed casino and sportsbook operator Bally's Corporation has become an official sports betting partner of the New York Yankees for the remainder of the 2022 Major League Baseball (MLB) season.

The wide-ranging agreement marks Bally’s first sports team partnership in New York after becoming the ninth and final online sports [...]

3 mins read

W88 partners Fulham FC in record shirt sponsorship deal

English Premier League football club Fulham FC has signed a record shirt sponsorship deal with Asia-facing betting and gaming operator W88.

The operator will serve as Fulham's front of shirt and main team sponsor for both the Women’s and Men’s first teams in the 2022/23 Premier League season, which kicks off next [...]

2 mins read

Gauselmann Group named gambling partner of VfL Osnabrück

German gaming operator Gauselmann Group has been named as the official gambling partner of 3. Liga football club VfL Osnabrück. 

The partnership gives Gauselmann Group's MERKUR brand prominent visibility at the Bremer Brücke stadium, alongside access to VfL Osnabrück logos and marks for marketing purposes.

“MERKUR is the leading brand of the [...]

2 mins read

Betfred secures new three-year World Matchplay sponsorship

British bookmaker Betfred has agreed a three-year extension to its contract to serve as title sponsor of the Betfred World Matchplay.

The extended agreement with the Professional Darts Corporation (PDC) will see Betfred continue as title sponsor until the end of 2025, having initially teamed up with the PDC's summer spectacular [...]

2 mins read

William Hill named official betting partner of Britain’s Racing League

888 Holdings' William Hill brand has been unveiled as the new official betting partner of Britain and Ireland’s 2022 Racing League.

Having served as title partner of the inaugural event last year, William Hill returns as an official betting partner of Racing League, which begins on 4 August and sees teams [...]

3 mins read
Codere Online TV Azteca

Codere Online sponsors boxing in Mexico with TV Azteca deal

Nasdaq-listed online betting and gaming operator Codere Online has agreed an intial six-month sponsorship deal with Mexico’s TV Azteca.

The agreement sees Codere Online serve as the exclusive sponsor of boxing on TV Azteca until the end of this year, with an option for renewal in 2023.

This gives the company prominent [...]

2 mins read

Bet3000 extends TSV 1860 München partnership

German licensed online betting and gaming operator Bet3000 has extended its partnership with 3. Liga football club TSV 1860 München for a sixth season. 

The expanded agreement sees Bet3000 continue as a sleeve sponsor ahead of the new 2022/23 season, having served as an exclusive partner of the club last season [...]

1 min read

Jackpocket adds New York Mets to roster of MLB partners

New York-based mobile lottery provider Jackpocket has agreed its fourth MLB partnership of the year with the New York Mets.

As the official digital lottery partner of the Mets, Jackpocket gains access to official New York Mets logos for online and offline marketing purposes, as well as pregame advertising before each [...]

2 mins read

Meridianbet named title sponsor of Montenegro’s top football league

Montenegro’s top tier of professional football will be known as the Meridianbet 1. CFL league under a new sponsorship agreement.

The Malta headquartered betting operator will serve as the title sponsor of the league for the next three years, having been active in the Montenegrin market since 2002.

“I am extremely pleased [...]

2 mins read

Coral agrees Glorious Goodwood official betting partnership

Entain-owned bookmaker Coral has been named as an official betting partner of Britain's Qatar Goodwood Festival for the next three years.

The new commercial relationship will see Coral sponsor ten races across the five days of the Qatar Goodwood Festival, which begins next week, including the Coral Golden Mile on Friday [...]

2 mins read

Betsson names former Brazilian footballer as new brand ambassador

Stockholm-listed betting and gaming operator Betsson has named ex-Brazilian footballer Zé Roberto as its newest brand ambassador. 

Following a successful 28-year career as a professional footballer with clubs such as Real Madrid, Bayer Leverkusen, Bayern Munich and Palmeiras, Zé Roberto currently serves as a technical advisor on the Palmeiras coaching staff.

His partnership [...]

2 mins read
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