Sponsorship News


Betfred signs as an official partner of the Denver Broncos

Betfred USA Sports has unveiled a multi-year partnership with the NFL’s Denver Broncos as it prepares for the launch of its new retail sportsbook in Colorado.

This will see Betfred open a sports betting lounge outside the Empower Field at Mile High stadium, and also gain access to in-stadium signage and [...]

3 mins read

Spain lifts gambling advertising restrictions

The temporary gambling advertising restrictions introduced in Spain during the COVID-19 pandemic to protect consumers will be lifted today.

The restrictions came into force in April, limiting TV and radio advertising for gambling to the hours of 1am to 5am and prohibiting all promotional activity aimed at acquiring new customers, rewarding [...]

1 min read

FDJ’s Sporting Index names Frankie Dettori as brand ambassador

FDJ-owned spread betting specialist Sporting Index has signed up three-time Champion Jockey Frankie Dettori as brand ambassador.

The partnership will see Dettori, widely regarded as one of the best jockeys of all time, carry the Sporting Index logo on his breeches and collar for the new Flat season, which recommences in [...]

2 mins read

Betway sponsors DreamHack Masters Spring online tournament

Online betting and gaming operator Betway has been named as the exclusive betting sponsor of the DreamHack Masters Spring online tournament.

Developed by MTG’s DreamHack, the esports tournament features 16 of the best Counter-Strike: Global Offensive (CS:GO) teams in the world competing for a share of a $300,000 prize pool.

The online [...]

2 mins read

Danske Spil’s Oddset partners Danish football club Brøndby IF

Danske Spil’s sports betting brand Oddset has been named as an official partner of Danish Super League football team Brøndby IF.

The new three-year deal will see Oddset partner both the men’s Super League and the Gjensidige Women's League teams, while also becoming a Brøndby Fanzone partner.

“Usually, when a deal of [...]

4 mins read

FanDuel partners New York Liberty women’s basketball team

Flutter Entertainment-owned FanDuel Group has been named as an official partner of professional women's basketball team New York Liberty.

Under the partnership, the sports betting and fantasy sports operator will benefit from a marquee placement of its brand on New York Liberty’s home and away jerseys.

“We have a shared mission with [...]

2 mins read

FanDuel named fantasy sports partner for Drone Racing League

Flutter Entertainment-owned FanDuel Group has been named as the official fantasy sports partner of the Drone Racing League’s (DRL) 2020 DRL SIM Tryouts Finals.

The agreement gives FanDuel access to official DRL SIM data, as well as league and team branding for use across official fantasy contests for the player-to-pilot eSports [...]

2 mins read

PointsBet signs exclusive betting partnership with La Liga North America

Australian and US sportsbook operator PointsBet has been unveiled as an official betting partner of LaLiga North America.

The exclusive multi-year agreement provides PointsBet with exposure to LaLiga’s expanding audience across North America.

The operator will incorporate multilingual content across LaLiga North America’s programming properties, including the creation of the PointsBet Prediction of [...]

2 mins read

PointsBet latest to be named authorized gaming operator of the XFL

Australian and US sportsbook operator PointsBet has become the latest company to be named as an authorized gaming operator of the XFL American football league, while the company has also received approval to launch mobile betting in Indiana.

The new agreement with the XFL provides PointsBet with access to official league data [...]

3 mins read

New Spanish gambling regulations released for public comment

Spain’s gambling regulator has launched a public consultation into new marketing and responsible gambling regulations.

Gambling regulator La Dirección General de Ordenación del Juego (DGOJ) published the Draft Royal Decree on Commercial Communications for Gambling activities on February 24, with public responses due to by March 16.

The new regulations are designed to [...]

1 min read
Caesars Entertainment

Caesars Entertainment signs sleeve sponsorship with MLS side DC United

New York-listed casino operator Caesars Entertainment has agreed a new sleeve sponsorship deal with Major League Soccer (MLS) franchise DC United.

The partnership will see the operator’s Caesars Sports logo displayed on the sleeve of DC United shirts for both home and away matches, marking the first time a casino brand has featured [...]

2 mins read

888poker to continue as World Series of Poker sponsor for sixth year

London-listed gaming operator 888 Holdings has renewed its sponsorship of the World Series of Poker (WSOP) for a sixth consecutive year.

Continuing a collaboration which began in 2015, the agreement will see 888poker maintain the exclusive right to host official online satellite qualifiers and online WSOP-themed promotions.

The operator will also [...]

2 mins read
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