Sponsorship News


DraftKings seals new sports content deal with Meadowlark Media

New York-listed sports betting and fantasy sports operator DraftKings has broadened its sports entertainment footprint through a new distribution and content deal with Meadowlark Media.

The monetization and sponsorship agreement will see Meadowlark and DraftKings distribute The Dan Le Batard Show with Stugotz and Le Batard & Friends Network across a [...]

1 min read

PointsBet signs exclusive sponsorship of Colorado golf tournament

Sportsbook operator PointsBet has been named as the exclusive sponsor of PGA Golf’s TPC Colorado Championship at Heron Lakes.

The multi-year agreement sees PointsBet serve as an official sports betting partner of the annual tournament, which takes place between July 5-11 and features the PGA Tour's next stars who currently compete [...]

3 mins read

DraftKings enters MMA with Professional Fighters League

DraftKings has been named as the first official sportsbook and daily fantasy sports partner of the Professional Fighters League (PFL).

The multi-year partnership will see DraftKings leverage PFL’s proprietary SmartCage technology to deliver unique prop bets and innovative season-driven gaming opportunities to fans of the American mixed martial arts (MMA) league.

PFL [...]

3 mins read

Coingaming extends sponsorship of Southampton FC

Coingaming Group has agreed a three-year extension to its sponsorship agreement with English Premier League football Club Southampton.

The extension will see Coingaming Group continue to serve as Main Club Partner of Southampton FC, with its Sportsbet.io brand appearing on the front of club shirts as part of the biggest sponsorship [...]

3 mins read
FanDuel sportsbook

FanDuel expands Michigan presence with new official gaming partnerships

Flutter Entertainment-owned FanDuel Group has become an official gaming partner of two of Detroit’s most iconic professional sports franchises through a new collaboration with MotorCity Casino.

The deals with MLB’s Detroit Tigers and the NHL’s Detroit Red Wings will see the FanDuel Sportsbook brand prominently featured on static and digital signage [...]

2 mins read

BetMGM expands Michigan presence with Detroit Tigers tie up

US sports betting and iGaming operator BetMGM has signed a multi-year sponsorship agreement to serve as an official gaming partner of MLB’s Detroit Tigers.

The partnership gives BetMGM branding on scoreboards throughout the club’s Comerica Park stadium, including on the out-of-town scoreboard and the speed pitch LED board, with BetMGM also [...]

2 mins read
Score Media and Gaming

theScore signs as PGA Tour official betting partner in US and Canada

Toronto-listed Score Media and Gaming has become the latest sports betting operator to partner golf’s PGA Tour.

theScore Bet becomes the Tour’s fifth official betting operator partner in the United States and the first betting partner in Canada, with the Canadian partnership subject to enabling legislation and regulation, as well as [...]

1 min read

Betsson strengthens position in Chile with new sponsorship deals

Stockholm-listed online gaming operator Betsson has been named as the first official betting partner of Chile’s national football team and title sponsor of the country’s second division football league.

The sponsorship of La Roja national football team will run until December of next year as the team attempts to qualify for [...]

1 min read

DraftKings signs as WWE official gaming partner

New York-listed sports betting and fantasy sports operator DraftKings has agreed a deal to serve as an official gaming partner of World Wrestling Entertainment (WWE).

The partnership centers on DraftKings’ popular free-to-play pools product and will see the operator launch an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, [...]

2 mins read

UK National Lottery to boost women’s game with Rugby Football League partnership

The UK National Lottery has become an official partner of the Rugby Football League (RFL) and Women’s and Girls’ Rugby League.

The partnership is part of the National Lottery’s commitment to helping sports, and specifically women’s sport, throughout the effects of the COVID-19 pandemic.

As part of the agreement, the lottery will [...]

3 mins read

Tipico extends FC Bayern Munich partnership

Betting operator Tipico has extended its long-running partnership with German Bundesliga football club Bayern Munich until 2025.

Tipico has been a platinum partner of Bayern Munich since 2015 and has now agreed an extension to its deal through to 2025, allowing the operator to promote its German sports betting offering which [...]

2 mins read

888 sponsors Irish football giants Shamrock Rovers

London-listed online betting and gaming operator 888 has become the official sponsor of Ireland’s Shamrock Rovers FC.

The agreement with the League of Ireland Premier Division champions will see 888sport branding feature on the front of players’ shirts, as well as throughout the club’s Tallaght Stadium for the 2021 and 2022 [...]

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