Leading US operator BetMGM has agreed a landmark deal to become an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.
The multi-year marketing partnership marks the first comprehensive foray into mobile sports betting for MSG Sports (which owns the Knicks and Rangers) [...]
The National Basketball Association (NBA) has signed multiyear partnerships with leading US sports betting operators DraftKings and FanDuel.
DraftKings will serve as the presenting partner of NBABet Stream, while FanDuel will be the presenting partner of the weekly NBABet show on NBA TV, with the two operators designated as co-official sports [...]
Super Group-owned sports betting operator Betway has agreed a deal to become an official partner of the NBA’s Miami Heat.
The multi-year partnership will see Betway benefit from a strong brand presence around FTX Arena, with both courtside LED and Baseline Apron signage. The agreement will also see Betway become the [...]
Sports betting operator Betway has been named as an official partner of the NBA's Philadelphia 76ers.
The multi-year agreement gives Betway brand visibility throughout the Wells Fargo Centre during 76ers home games, including on team bench aprons, court-side LEDs and basket stanchion LEDS, and on TV-visible signage alongside the scorers’ table.
The [...]
Playtech-owned German and Austrian betting operator HappyBet has been named as the official betting partner of the 2021 Serie A championship winning football club Internazionale Milano.
The partnership gives HappyBet prominent brand exposure via virtual carpet cams and LED boards around the pitch during home games at the San Siro stadium, [...]
Super Group-owned online bookmaker Betway has agreed a sponsorship deal with the Minnesota Timberwolves.
The multi-year sponsorship agreement with the NBA club will see the Betway brand displayed around the court apron and on backboards, in addition to LED and TV-visible signage inside the Target Centre.
This marks the latest addition to [...]
After several months of negotiations, members of the Ukrainian Gambling Council have signed a memorandum on gambling advertising in the country.
The agreement forms the basis of a joint approach to advertising by online and retail gambling operators in the country based on responsible gambling and corporate social responsibility principles.
The memorandum [...]
New York-listed Bally's Corporation has agreed its first partnership with an NHL franchise and Tennessee sports team through an agreement with the Nashville Predators.
The agreement designates Bally's as an official sports betting partner and official free-to-play partner of the Predators and its Bridgestone Arena stadium through 2025.
“From the moment sports [...]
Tabcorp's online and retail betting business TAB has been named as an official wagering partner of the National Basketball Association (NBA) in Australia.
The agreement will see TAB featured across the NBA’s digital platforms, including NBA.com, the NBA App, and NBA Australia’s Facebook and Twitter accounts, with the operator also serving as the presenting partner of [...]
FuboTV's sports betting and iGaming arm Fubo Gaming has been named as an authorised gaming operator of NASCAR.
The agreement marks Fubo Sportsbook’s first in the auto racing industry, and its third major marketing deal with a US professional sports team following recent tie-ups with the NFL’s New York Jets and [...]
Super Group-owned online bookmaker Betway has agreed a multi-year partnership with the NBA’s Dallas Mavericks.
The agreement designates Betway as the official and exclusive partner of the Dallas Mavericks and gives the operator branding rights around the court at American Airlines Centre.
“Continuing the growth of the Betway brand in the US, [...]
Madrid-listed gaming operator Codere has signed a multi-year extension to its regional sponsorship deal with Spanish La Liga side Real Madrid CF.
The agreement, which runs through to the 2025/26 season, will see Codere continue as the regional sports betting partner of Real Madrid's male and female football teams in Latin [...]