Sponsorship News

Jacks.nl to sponsor Formula 1’s Heineken Dutch Grand Prix from 2024

JVH gaming & entertainment Group's iGaming brand Jacks.nl has been unveiled as one of the main sponsors of the Formula 1 Heineken Dutch Grand Prix.

Ahead of the 2023 Dutch Grand Prix this weekend, Jacks.nl has been unveiled as a main sponsor for next year’s event, with previous sponsors including Pon, [...]

3 mins read

Winamax agrees VfB Stuttgart shirt sponsorship

French online gaming operator Winamax has been unveiled as the new shirt sponsor of German Bundesliga football club VfB Stuttgart.

The deal marks Winamax’s first sponsorship deal in Germany and will see the company’s logo feature on the team’s shirts through to 2026.

“With our portfolio of partners, which combines a regional [...]

2 mins read

VBet replaces Favbet as FC Dynamo Kyiv shirt sponsor

SoftConstruct-owned online betting operator VBet has been named as the new sponsor of Ukrainian Premier League side FC Dynamo Kyiv for the upcoming 2023/2024 season.

VBet replaced Favbet as shirt sponsor ahead of the club’s first match of the new season yesterday against FC Mynai.

“Today VBet Ukraine are leaders in sports [...]

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10bet unveiled as shirt sponsor of South Africa’s Lamontville Golden Arrows

10bet is continuing to expand its presence in South Africa after agreeing a new shirt sponsorship deal with Premier Soccer League team Lamontville Golden Arrows FC.

The new deal will see 10bet’s logo feature on the front of the club’s main and reserve team shirts for the next three seasons.

“Golden Arrows [...]

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AdmiralBet sponsors German football club SV 07 Elversberg

Novo Interactive’s sports betting brand AdmiralBet has agreed a sponsorship deal with German football club SV 07 Elversberg.

AdmiralBet will become the new shirt sponsor of the recently promoted 2. Bundesliga club for the 2023/24 season, and gain brand exposure at the club’s Ursapharm-Arena stadium and across the club’s digital media.

“SV [...]

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Novoline named official partner of FC Kaiserslautern

Novomatic subsidiary Lowen Entertainment has agreed a sponsorship deal with German football club FC Kaiserslautern (FCK).

Lowen Entertainment’s Novoline brand will sponsor the 2. Bundesliga club for the 2023/24 season, gaining brand exposure at the club’s Fritz-Walter stadium and on shirt sleeves during DFB Cup matches.

“For 70 years, we have been [...]

2 mins read

nye expekt named official betting partner of Denmark’s Superliga

LeoVegas Group's nye expekt brand has been named as the official betting partner of 3F Superliga, Denmark's premier football league.

The sponsorship deal gives nye expekt prominent brand visibility at stadiums, in TV broadcasts, and across the league’s digital channels, reaching an average of 16 million TV viewers and 1.6 million [...]

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Betway named official partner of Major League Cricket

Super Group-owned online betting and gaming operator Betway has become an official partner of the newly established T20 cricket league, Major League Cricket (MLC).

Major League Cricket Powered by Betway is a new T20 competition that began Thursday (13 July) and takes places in two stadiums in the United States; Grand [...]

2 mins read

Paddy Power sponsors PDC’s World Darts Championship

Flutter Entertainment’s Paddy Power brand has been named as the main title sponsor of the PDC World Darts Championship.

The new three-year deal sees Paddy Power replace Cazoo as the sponsor of the tournament, which takes place at London’s Alexandra Palace between 15 December and 3 January 2024.

Previous sponsors of the [...]

2 mins read

FanDuel continues as WTA authorized gaming operator

Flutter Entertainment’s FanDuel has extended its multi-year partnership with the Women’s Tennis Association (WTA).

The agreement sees FanDuel continue as an authorised gaming operator for the WTA Tour in North, South and Central America, providing the operator with access to the WTA’s trademarks and scoring data through official data supplier Stats [...]

2 mins read

Betclic replaces bwin as Liga Portugal title sponsor

Online betting and gaming operator Betclic has been named as the official title sponsor of Portugal’s top-flight football league, Liga Portugal.

In a deal brokered by IMG, the multi-year deal runs through 2027 and will see the league renamed as Liga Portugal Betclic.

As well as naming and branding rights, the agreement [...]

3 mins read

Admiral secures title sponsorship of Women’s Bundesliga

Novomatic-owned betting and gaming operator Admiral has been named as the official title sponsor of ÖFB Frauen-Bundesliga, the top division of Austrian women’s football.

The new three-year deal begins on 1 August and will see the sports betting provider continue its affiliation with Austrian football, having been a partner of the [...]

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