Sponsorship News


MansionBet renews betting partnership with Millwall FC

Gibraltar-based online sportsbook operator MansionBet has renewed its official betting partnership with EFL Championship club Millwall FC for the 2020/21 season.

Millwall will remain part of the operator’s existing portfolio of football sponsorships, alongside fellow Championship team Bristol City and Premier League side Newcastle United.

“We’re delighted to renew our partnership with [...]

2 mins read

Parimatch unveiled as new betting partner of Leicester City FC

Eastern European betting operator Parimatch has been unveiled as the new official first team training wear partner and official betting partner of English Premier League football club Leicester City.

Parimatch branding will be visible on the training and warm-up wear of Leicester City’s first team squad during all domestic and UEFA [...]

2 mins read

Parimatch signs global esports sponsorship deal with Fnatic

Eastern European-facing betting operator Parimatch has entered into a two-year sponsorship deal with leading esports team Fnatic.

Parimatch becomes the official betting partner of Fnatic’s CS:GO team, benefiting from branding on official team uniforms and the creation of unique content for social media channels.

“This partnership with Fnatic is another example of [...]

2 mins read

Betway extends Cricket West Indies betting partnership

Cricket West Indies (CWI) has announced a three-year extension to its betting partnership with sports betting operator Betway.

The new deal runs until the end of 2022 and will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home [...]

2 mins read

PointsBet seals NCAA Colorado Buffaloes sponsorship deal

Australian and US sports betting operator PointsBet has entered into a five-year sponsorship deal with Learfield IMG College, the media rights holder of University of Colorado Athletics.

PointsBet will serve as a partner of the Colorado Buffaloes, marking one of the first deals between a sports betting operator and a major [...]

3 mins read
Scout Gaming Group

Scout Gaming’s FanTeam agrees Fulham FC partnership

Scout Gaming’s B2C brand FanTeam has signed a two-year deal to serve as the fantasy sports partner of newly promoted English Premier League football club Fulham FC.

FanTeam will offer games specifically linked to Fulham, including player duels (matchups) against different opponents during the season, as well as its traditional game [...]

2 mins read

888sport signs as first NFL betting partner for UK and Ireland

888sport has signed a deal to become the first official sports betting partner of the NFL in the United Kingdom and Ireland.

The agreement comes ahead of the new season which begins tonight with the Kansas City Chiefs taking on defending Super Bowl champions the Houston Texans.

888sport will also serve as [...]

2 mins read

Betcris seals NFL official betting partnership for Latin America

Latin America-facing operator Betcris has been named as an official betting partner of the NFL.

The official partner status allows Betcris to use the NFL's trademarks throughout Spanish-speaking Latin America to promote its sports betting offerings, alongside brand exposure on NFL digital properties such as NFL.com, the NFL Fantasy app, and [...]

1 min read

Betway agrees Hertha BSC partnership in Germany

Online betting and gaming operator Betway has entered into a new long-term partnership with German Bundesliga football club Hertha BSC.

The initial three-year agreement will see Betway’s logo feature on electronic advertising boards at the Olympiastadion, with the operator also benefiting from exposure on the club’s social media posts, as well [...]

2 mins read

BetVictor named Main Team Partner of Fulham FC

Gibraltar-based betting and gaming operator BetVictor has agreed a two-year deal to serve as the Main Team Partner of English Premier League football club Fulham FC.

The partnership will see the BetVictor brand displayed on the front of club’s first team and women’s team playing shirts until the summer of 2022, [...]

2 mins read

DraftKings hits home run with Chicago Cubs tie-up

New York-listed DraftKings has been named as the exclusive sports betting and daily fantasy sports partner for MLB’s Chicago Cubs.

The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area.

Although sports betting is currently legal in [...]

2 mins read

NFL’s Detroit Lions signs BetMGM as first sports betting partner

MGM Resorts and GVC Holding’s BetMGM has become the first official sports betting partner of the NFL’s Detroit Lions.

The deal with the Michigan-based NFL team features fan-focused assets including presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and [...]

3 mins read
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