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Sponsorship News

DraftKings to sponsor Thursday Night Football on Amazon’s Prime Video

New York-listed sports betting and fantasy sports operator DraftKings has secured a multi-year deal to sponsor Amazon’s Thursday Night Football (TNF) on Prime Video.

The new partnership will see DraftKings deliver fan engaging pregame content and unique betting offers every Thursday throughout the NFL season.

DraftKings’ content will be featured in all [...]

1 min read

FanDuel and WNBA agree multi-year partnership renewal

The Women's National Basketball Association (WNBA) has agreed a multiyear partnership extension with FanDuel to serve as an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA. 

FanDuel has worked with the WNBA for the past five years and will now serve as an Official Sportsbook Partner, adding to [...]

3 mins read

Kindred Group signs expanded partnership with NFL’s Philadelphia Eagles

Stockholm-listed betting and gaming operator Kindred Group has agreed a three-year extension to its partnership with the Philadelphia Eagles. 

The new agreement runs until the end of the 2024/25 season and will see Unibet serve as the Eagles’ official casino, online casino games, and sportsbook partner.

As part of the agreement, Kindred’s Unibet [...]

2 mins read

LeoVegas partner Premier League champions Manchester City

LeoVegas Group and Premier League champions Manchester City have agreed a new partnership that will see LeoVegas serve as the club’s official betting partner in Europe and Canada.

LeoVegas and Manchester City said that the partnership will create extra excitement for fans through cobranded content with both the men’s and women’s [...]

2 mins read
BetMGM

BetMGM named official sports betting partner of the NFL’s Kansas City Chiefs

US sports betting and iGaming operator BetMGM has entered into a multi-year partnership to become one of the Kansas City Chiefs’ first sports betting partners.

The agreement will see BetMGM benefit from signage inside GEHA Field at Arrowhead Stadium, with BetMGM content set to be featured across the Chiefs’ digital channels [...]

2 mins read
Brazil

Ministry of Justice to investigate sports betting sponsorships in Brazil

Brazil’s Ministry of Justice is launching an investigation into sponsorship agreements signed in the country with unlicensed sports betting operators.

The initiative of the Ministry of Justice and Public Security’s National Consumer Secretariat (Senacon) aims to determine which companies have formalized advertising and sponsorship contracts with sports betting companies, most of [...]

1 min read
Casino Secret

Casino Secret new Online Gaming Partner of AS Monaco in Japan

Malta-licensed iGaming operator Casino Secret has clinched a multi-year partnership with French Ligue 1 football club AS Monaco.

Casino Secret will serve as the club's Official Online Gaming Partner in Japan, where AS Monaco has risen in popularity with the arrival of Japanese international Takumi Minamino.

The operator has been named AS [...]

3 mins read
Rushbet

RSI launches RushBet partnership with LaLiga in South America

Rush Street Interactive (RSI) has unveiled a new South America wagering partnership with Spain's La Liga, ahead of the start of the new Spanish football season today.

RSI's RushBet sportsbook brand will serve as LaLiga's partner across the continent for the next three seasons, giving the operator access to intellectual property [...]

2 mins read

BetMGM becomes official sportsbook partner of the NFL in Canada

US sports betting and iGaming operator BetMGM has been named as an official sportsbook partner in Canada for the National Football League (NFL).

The multi-year deal with enable BetMGM to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region, having signed up as an approved [...]

2 mins read
Brazil

Betsson seals Athletico Paranaense sponsorship

Stockholm-listed betting and gaming operator Betsson is strengthening its presence in Brazil through a new sponsorship deal with Série A football club Athletico Paranaense. 

The agreement runs through to the end of 2023 and will see the Betsson brand feature on Athletico Paranaense playing shirts for both the men's and women's [...]

2 mins read

888 unveiled as new sponsor of Romania’s Dinamo Bucharest

Online betting and gaming operator 888 Holdings has been named as the main sponsor of Romanian football club Dinamo Bucharest FC.

888 will support the 18-time Liga I champions as they fight to return to the top flight this season, with the operator's branding to feature on players’ shirts and training [...]

2 mins read

1XBET named regional partner of Paris Saint-Germain

Cyprus-headquartered online betting and gaming operator 1XBET has been named as an official regional partner of French Ligue 1 football champions Paris Saint-Germain.

1XBET will serve as an official regional partner of the French football club in Africa and Asia, with the deal set to be extended to other regions next [...]

2 mins read
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