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Sponsorship News


BetMGM becomes exclusive sports betting partner of The Hockey News

US sports betting and iGaming operator BetMGM has partnered with The Hockey News to become the exclusive sports betting partner of the Roustan Media-owned North American ice hockey publication.

The multi-year deal will give ice hockey fans unique insights into the game, and gives The Hockey News access to BetMGM's [...]

2 mins read
Ice Hockey

Svenska Spel agrees Swedish ice hockey sponsorship

Sweden's state-owned gaming operator Svenska Spel has signed a new five-year deal to continue its sponsorship of ice hockey in Sweden.

From 1 July, the operator will become the main sponsor of the Swedish Women's Hockey League (SDHL), the Swedish Hockey League (SHL) and the Hockey Allsvenskan (HA) league through to [...]

2 mins read

OlyBet named as the NHL’s official sports betting partner in the Baltics

Olympic Entertainment Group’s OlyBet brand has been unveiled as the official sports betting partner of the NHL in the Baltic region.

The agreement gives OlyBet access to official NHL marks to promote the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well [...]

3 mins read

BetMGM signs up NHL legend Wayne Gretzky as brand ambassador

US sports betting and iGaming operator BetMGM has signed up Canadian former professional ice hockey player Wayne Gretzky as its newest brand ambassador.

The multi-year agreement will allow the operator to boost its North American marketing efforts with ice hockey’s most iconic superstar.

A four-time Stanley Cup champion and ice hockey hall [...]

2 mins read

Betsson named regional sponsor of 2021 Copa América

Stockholm-listed operator Betsson has strengthened its commitment to Latin American football by becoming the official regional sponsor of the 2021 Copa América tournament.

The agreement with South America’s football ruling body CONMEBOL will see Betsson benefit from multiple branding opportunities at the event, which is set to take place in Brazil [...]

3 mins read

Betway adds to tennis and esports sponsorship portfolio

Online betting and gaming operator Betway has expanded its sponsorship portfolio with new partnerships with tennis’ MercedesCup ATP250 tournament and Brazilian esports team Furia.

The operator has signed a three-year exclusive betting partnership with the MercedesCup, held at the Tennis Club Weissenhof in Stuttgart, Germany, which is part of the ATP250 [...]

3 mins read

NordicBet resumes football sponsorship in Denmark

Betsson Group's NordicBet brand has resumed its sponsorship of Divisionsforeningen, Denmark's second tier football league, which will be again be known as NordicBet Liga.

Betsson sponsored the league between 2017 and 2019 before new marketing regulations paused the partnership last year, with amended regulations now allowing the sponsorship to resume for [...]

2 mins read

DraftKings teams up with Bubba Wallace and 23XI Racing

New York-listed gaming operator DraftKings has been named as the first official daily fantasy sports, igaming and sports betting partner of Nascar's 23XI Racing team.

The sponsorship is set to debut on 23 May at the Nascar Cup Series race at the Circuit of the Americas in Austin Texas, with the [...]

2 mins read

Betsson sponsors Norwegian women’s football club Avaldsnes

Stockholm-listed gaming operator Betsson has signed an agreement to sponsor Norwegian Toppserie football club Avaldsnes IL.

The international agreement marks another step in Betsson's commitment to diversity and gender equality in sports, with the operator already sponsoring boxing stars Katharina Thanderz and Cecilia Brækhus.

As the main sponsor of the women's team, [...]

3 mins read

Baltimore Ravens signs up BetMGM as first official gaming partner

The NFL's Baltimore Ravens have named BetMGM as their first official gaming partner following the legislation of sports betting in Maryland.

The multi-year partnership will see the parties colloborate to create co-branded promotions for Ravens fans, accompanied by BetMGM signage visible throughout the M&T Bank Stadium, digital media outlets, and integrated [...]

3 mins read

Entain enters F1 with McLaren Racing sponsorship

London-listed betting and gaming operator Entain has agreed a landmark sponsorship deal with McLaren Racing.

The multi-year agreement sees Entain’s PartyCasino brand appear on the halos of McLaren MCL35M race cars, as well as on the helmet of McLaren F1 driver Daniel Ricciardo, beginning with the iconic Monaco Grand Prix this [...]

3 mins read
Ice Hockey

Betway agrees partnership with NHL

Super Group's Betway brand has agreed a multi-year partnership with its first North American professional sports league, the National Hockey League (NHL).

As an Official Sports Betting Partner, Betway will gain significant brand exposure at NHL events alongside rights to use NHL marks and logos for marketing purposes.

"This deal strengthens our [...]

2 mins read
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