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Rebranded sportsbook JBO signs as Asian betting partner of Real Betis

Asia-facing sportsbook operator JBO has taken over as the new official Asian betting partner of Spanish La Liga football club Real Betis Balompié.

The club had initially agreed a multi-year deal in August 2019 with RB88, which has now rebranded as JBO.

“We are thrilled to grow our co-operation with the group,” [...]

2 mins read

PointsBet named official sports betting partner of NHL

The National Hockey League (NHL) has secured a minority stake in PointsBet as part of its official sports betting partnership with the Australian and US sports betting operator.

The multi-year strategic partnership covers both the US and Australian markets and allows PointsBet to integrate content into live NHL game broadcasts on [...]

3 mins read

Betfred agrees title sponsorship of rugby league’s Challenge Cup

British bookmaker Betfred has secured a one-year deal to serve as the title sponsor of rugby league’s Challenge Cup.

The agreement adds to the bookmaker's long-running partnership with the Super League and also includes sponsorship of the Women’s Challenge Cup, as well as the Wheelchair Rugby League Challenge Cup.

All three Challenge [...]

4 mins read

DraftKings and NFL expand fantasy sports partnership to Canada

New York-listed DraftKings has expanded its exclusive daily fantasy sports partnership with the National Football League (NFL) to Canada.

With the Canadian federal government weighing up moves to regulate single-event sports betting, the expanded deal further deepens the relationship between the two organizations in Canada as the NFL season approaches its [...]

2 mins read

BetMGM seals first official sports betting partnership with NASCAR team

US sports betting operator BetMGM has been designated as an official sports betting operator of iconic NASCAR team Richard Childress Racing (RCR).

Marking the first partnership between a NASCAR team and sports betting operator, BetMGM will collaborate with RCR on a variety of marketing and activation assets, including primary sponsorship of [...]

2 mins read

DraftKings signs Charlotte Hornets fantasy sports partnership

New York-listed DraftKings has been named as the exclusive official daily fantasy sports partner of the NBA’s Charlotte Hornets.

The multi-year agreement increases DraftKings’ presence in North Carolina and provides the operator with access to Hornets trademarks and logos, as well as advertising on LED signage courtside, on the basket stanchion [...]

2 mins read

BetRivers.com becomes newest partner of NBA’s Detroit Pistons

Rush Street Interactive’s BetRivers.com brand has become the fourth official betting partner of the NBA’s Detroit Pistons.

Coinciding with the opening of Michigan’s regulated sports betting and iGaming market later today, BetRivers.com joins PointsBet, DraftKings and FanDuel as a betting partner of the Michigan-based basketball team.

The partnership will allow the operator [...]

2 mins read

PlayUp signs first US sports partnership with New Jersey Devils

Australian and US online sports betting operator PlayUp has agreed a multi-year partnership with the NHL’s New Jersey Devils.

The Devils become PlayUp's first US professional sports team partner, with the operator becoming the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as [...]

2 mins read

BetMGM secures exclusive tie-up with MLB’s Washington Nationals

US sports betting operator BetMGM has agreed an exclusive multi-year partnership with MLB’s Washington Nationals.

The partnership will see the opening of a BetMGM Sportsbook connected to the club’s Nationals Park stadium and the launch of a mobile app within the permitted area around the Park.

“The Nationals are thrilled to expand [...]

2 mins read

PointsBet named official gaming partner of Detroit Red Wings

Sports betting operator PointsBet has agreed a multi-year deal to serve as an official gaming partner of the NHL’s Detroit Red Wings.

The partnership gives PointsBet prominent brand exposure through television broadcast-visible virtual signage on the ice and LED signage and branding throughout the Little Caesars Arena during Red Wings home [...]

3 mins read

MansionBet renews UK horse racing sponsorships for 2021

Gibraltar-based online sports betting operator MansionBet has renewed its partnership with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR) to continue its support of British racing into 2021.

The agreement comprises over 360 races across 60 fixtures at racecourses including Market Rasen, Huntingdon, Doncaster and Ffos Las, while MansionBet will [...]

3 mins read

PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch

Sydney-listed betting operator PointsBet has been named as an official sports betting partner of the NBA’s Detroit Pistons.

The partnership gives PointsBet full use of Detroit Pistons IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.

As part of the agreement, three-time NBA [...]

2 mins read
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