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Sponsorship News

888sport extends sponsorship agreement with the NFL

Online sports betting operator 888sport has agreed a new deal to continue its sponsorship of the National Football League (NFL).

888sport will serve as the official sports betting partner of the NFL in the UK & Ireland until 2025, expanding on their partnership over the last two seasons.

At the NFL's [...]

3 mins read

Circa Sports agrees Vegas Golden Knights jersey sponsorship

Las Vegas-based betting technology provider Circa Sports has been unveiled as the first official jersey sponsor of the National Hockey League’s (NHL) Vegas Golden Knights.

The multi-year deal will see the Circa Sports brand feature on Golden Knights jerseys during the team's home games at T-Mobile Arena throughout the 2022/23 season.

“From [...]

1 min read
FanDuel sportsbook

FanDuel renews New York Yankees sports betting partnership

FanDuel Group has renewed its deal to serve as an official sports betting partner of the New York Yankees.

The company said that the multi-year renewal will ensure that the FanDuel Sportsbook remains aligned with the most successful and popular team in Major League Baseball (MLB).

Alongside the use of New York [...]

2 mins read

FanDuel enters the ring with Amanda Serrano sponsorship

Flutter Entertainment-owned FanDuel has been unveiled as the exclusive sports gaming partner of Puerto Rican professional boxer Amanda Serrano, ahead of her historic title fight against Katie Taylor at Madison Square Garden this weekend.

The partnership gives FanDuel access to Serrano's name and likeness for promotional purposes and will see Serrano [...]

2 mins read
Canada

Maple Leaf Sports & Entertainment agrees betting and gaming partnerships

Ontario-based Maple Leaf Sports & Entertainment (MLSE) has agreed online gaming and betting partnerships with international operators in the newly regulated market.

Flutter Entertainment’s FanDuel brand and Australia’s PointsBet have been designated as official sports betting partners of MLSE-owned sports teams the Toronto Maple Leafs (NHL), Toronto Marlies (AHL), Toronto Raptors [...]

1 min read
Ice Hockey

NHL names two new North American sports betting partners

The National Hockey League (NHL) has agreed multiyear partnerships with FanDuel and BetMGM for the North American market. 

FanDuel and BetMGM will serve as the first North American sports betting partners of the NHL as they expand their rights into Canada, giving them access to official NHL branding for marketing in [...]

2 mins read
Score Media and Gaming

Toronto Blue Jays and theScore Bet announce 10-year partnership

Online betting and gaming operator theScore Bet has entered into a 10-year partnership with Major League Baseball team the Toronto Blue Jays to serve as their Official Gaming Partner. 

The agreement marks the Blue Jays’ first gaming partnership and theScore Bet’s first professional team sponsorship, with the collaboration between the two [...]

1 min read
Caesars Entertainment

Caesars Sportsbook named official sports betting partner of the New York Mets

Caesars Entertainment has agreed a multi-year partnership with Major League Baseball club the New York Mets. 

Caesars Sportsbook will serve as the official sports betting partner of the Mets and will open a new sportsbook lounge at Citi Field named Caesars Sportsbook at the Metro Grille.

"New York is a key state for us following [...]

2 mins read

Unibet extends sponsorship of chess World Champion Magnus Carlsen

Kindred Group's Unibet brand has extended its sponsorship of Norwegian five-time World Chess Champion Magnus Carlsen and his Oslo-based chess club Offerspill.

Carlsen has been a Unibet ambassador since 2020, with the operator agreeing a partnership with Offerspill the same year. Today, Offerspill is the largest chess club in Norway [...]

3 mins read

PointsBet agrees official sportsbook partnership with Ottawa Redblacks

Sydney-listed sports betting operator PointsBet has signed a deal to become an official sportsbook partner of Canadian football team, the Ottawa Redblacks.

The multi-year partnership will see PointsBet Canada's logo featured on all Redblacks jerseys this season, while the operator will also benefit from branding across the club's TD Place stadium. [...]

1 min read

Betcris adds TEN football teams to sponsorship roster

Latin America-facing operator Betcris is stepping up its investment in sports in the region with ten new club sponsorship agreements.

Building on its existing title sponsorship of the Betcris League of Honduras, the sports betting operator has agreed to sponsor nine of the ten teams in the league: Motagua, Marathon, Vida, [...]

1 min read
Football

VBET signs official partnership agreement with Paris FC

Online betting operator VBET has signed an official partnership with Ligue 2 French football club Paris FC for the remainder of the 2021/22 season through to 2023.

The partnership will see the VBET logo displayed on the team's kit at all Ligue 2 matches in an effort to boost the profile [...]

2 mins read
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