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Sponsorship News

DraftKings expands MLB deal to include live game streaming

New York-listed DraftKings has expanded its partnership with Major League Baseball (MLB) to include live game streaming and other sports betting-themed broadcast experiences for its players.

The expanded relationship will see DraftKings become a co-exclusive official sports betting partner of MLB, alongside BetMGM, with the operator to introduce a “Bet & [...]

2 mins read
Golden Nugget Online Gaming

New partnerships expand Golden Nugget’s presence in Michigan

New York-listed Golden Nugget Online Gaming (GNOG) has expanded its presence in Michigan through new partnerships with Detroit City Football Club (DCFC) and the PGA Tour’s Rocket Mortgage Classic golf tournament.

The deal with DCFC makes GoldenNuggetCasino.com the exclusive online gaming partner of the club, which plays in the National Independent [...]

3 mins read
Bally's Corp

Bally’s partners WNBA’s Phoenix Mercury to enter Arizona gaming market

New York-listed gaming operator Bally's Corporation has entered into a ground-breaking partnership with women’s professional basketball team Phoenix Mercury.

The agreement marks the operator’s first market access deal with a professional US women's sports team and gives Bally's a path into Arizona, which is expected to open its regulated sports betting [...]

3 mins read

Betway secures new sponsorship deals in Germany

Super Group-owned operator Betway has secured two new sponsorship deals in Germany after becoming an official betting partner of tennis' Hamburg European Open and 2. Bundesliga football club FC Schalke 04.

Betway’s partnership with Schalke 04 kicks off in July and runs for three years, and expands the operator's football [...]

2 mins read

Betcris extends partnership with Canadian Elite Basketball League

Latin America-facing operator Betcris has signed a new agreement to continue as an official partner of the Canadian Elite Basketball League (CEBL) for a further year. 

The deal sees the CEBL provide real-time scores, game statistics, previews, and player data through FIBA LiveStats to Betcris.

“Extending the partnership with Betcris is an [...]

2 mins read

Unibet secures first US motorsport sponsorship with NASCAR team

Stockholm-listed operator Kindred Group has agreed a deal for its Unibet brand to serve as the primary sponsor of NASCAR team Stewart-Haas Racing and driver Kevin Harvick.

Kindred's first US motorsport sponsorship agreement will elevate Unibet's brand presence in the US following its recent launches in Indiana, Iowa, Virginia, Illinois, Ohio, [...]

2 mins read

BetRivers.com and Rivers Casino partner NFL’s Chicago Bears

Rush Street Interactive has agreed a deal to serve as the official sportsbook and casino partner of the NFL's Chicago Bears.

The agreement marks the Bears’ first sportsbook and casino deal and makes BetRivers.com the team's official sportsbook partner, while Rivers Casino, which is jointly owned by Rush Street Gaming and [...]

2 mins read

Betway named sponsor of Nordea Open tennis tournament

Online betting and gaming operator Betway has added to its tennis sponsorship portfolio through a new partnership with Sweden's Nordea Open.

Betway will become the official betting partner of the ATP event in Båstad, which that takes place between July 5th and 18th.

“We’re delighted to announce our partnership with Nordea Open, [...]

2 mins read
La Française des Jeux (FDJ)

FDJ to sponsor inaugural women’s Tour de France event in 2022

French gaming and lottery giant La Française des Jeux (FDJ) has been named as a major partner for next year’s inaugural Tour de France Femmes.

Alongside Amaury Sport Organization (ASO), FDJ will partner the Tour de France Femmes under a new three-year deal, beginning with next year’s event on 24 July [...]

1 min read

MansionBet extends Bristol City FC sponsorship

English Football League (EFL) Championship club Bristol City has extended its sponsorship agreement with MansionBet through to the end of the 2021/22 season.

The online sports betting operator first sponsored the Championship side last year, and will continue to feature on the club's home and away shirts for a further season [...]

2 mins read

Dafabet named official betting partner of Brazil’s Palmeiras

Online betting operator Dafabet has agreed a sponsorship deal with Sociedade Esportiva Palmeiras, one of Brazil’s most popular and successful football clubs.

Dafabet will serve as the Serie A club’s first official betting partner through to the end of the current season, giving the operator prominent brand exposure on LED panels [...]

1 min read

Norwich City drops BK8 as shirt sponsor after fan backlash

Newly promoted English Premier League side Norwich City has ditched Asian betting operator BK8 as its shirt sponsor, just days after unveiling the new deal.

BK8 Sports was announced as Norwich City’s principal partner for the upcoming 2021-22 season earlier this week, replacing Dafabet who had sponsored the club for the [...]

3 mins read
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