Online betting and gaming operator Parimatch has agreed its fourth deal in the English Premier League after adding Newcastle United to its roster of betting partners.
Newcastle United joins Leicester City, Chelsea, and Aston Villa as Parimatch betting partners, with the operator’s agreement with Villa recently extended for another season.
“Each partnership [...]
UK bookmaker Fitzdares has become an official betting partner of London-based Premier League football club Fulham FC.
Based in Mayfair, Fitzdares is one of the UK's oldest bookmakers and has been taking bets since 1882, while Fulham was formed in 1879.
“This partnership has its roots in the 19th Century and we are [...]
US sports betting and iGaming operator BetMGM has entered into a betting integrations partnership with NBC Sports for the 2022 NFL season.
The agreement includes weekly integrations on Football Night in America (FNIA), the most-watched studio show in sports and the pre-game broadcast for NFL Sunday Night Football, as well as [...]
LeoVegas Group has agreed a global partnership with Italian Serie A football club Internazionale Milano for the 2022/2023 season.
LeoVegas will serve as the Regional Betting Partner of Inter in Europe and the Americas and will benefit from brand visibility through virtual advertising on sideline boards during matches, as well as [...]
French professional Ligue 2 football club Pau FC has agreed a partnership with online betting operator Mansion Sports.
The partnership will see the Mansion Sports logo displayed on PAU FC jerseys and training kit and across the stadium grandstand, while the club will benefit from increased exposure in Asia ahead of [...]
US sports betting and iGaming operator BetMGM has secured the naming rights to NJ TRANSIT’s Meadowlands Rail Line in New Jersey.
The three-year sponsorship deal will see the line renamed as the BetMGM Meadowlands Rail Line, operating between Secaucus Junction and the Meadowlands Station adjacent to MetLife Stadium.
It is the first [...]
Casino gaming supplier Aristocrat Gaming has agreed a multi-year deal to become an official partner of the NFL's New England Patriots and Gillette Stadium in Massachusetts.
The agreement will see Aristocrat benefit from signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game [...]
New York-listed sports betting and fantasy sports operator DraftKings has secured a multi-year deal to sponsor Amazon’s Thursday Night Football (TNF) on Prime Video.
The new partnership will see DraftKings deliver fan engaging pregame content and unique betting offers every Thursday throughout the NFL season.
DraftKings’ content will be featured in all [...]
The Women's National Basketball Association (WNBA) has agreed a multiyear partnership extension with FanDuel to serve as an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.
FanDuel has worked with the WNBA for the past five years and will now serve as an Official Sportsbook Partner, adding to [...]
Stockholm-listed betting and gaming operator Kindred Group has agreed a three-year extension to its partnership with the Philadelphia Eagles.
The new agreement runs until the end of the 2024/25 season and will see Unibet serve as the Eagles’ official casino, online casino games, and sportsbook partner.
As part of the agreement, Kindred’s Unibet [...]
LeoVegas Group and Premier League champions Manchester City have agreed a new partnership that will see LeoVegas serve as the club’s official betting partner in Europe and Canada.
LeoVegas and Manchester City said that the partnership will create extra excitement for fans through cobranded content with both the men’s and women’s [...]
US sports betting and iGaming operator BetMGM has entered into a multi-year partnership to become one of the Kansas City Chiefs’ first sports betting partners.
The agreement will see BetMGM benefit from signage inside GEHA Field at Arrowhead Stadium, with BetMGM content set to be featured across the Chiefs’ digital channels [...]