Kaizen Gaming’s Betano brand has been unveiled as the new title sponsor and exclusive betting partner of Argentina’s Primera División (Liga Profesional de Fútbol).
The agreement with the Argentinean Football Association (AFA) has seen Betano secure the naming rights for Copa Betano and the Primera División top-tier men’s football league, which has been renamed Torneo Betano.
“Liga Profesional de Fútbol (LPF) is, without a doubt, one of our national sporting events with the largest audience in Argentina,” said AFA president Claudio Tapia. “We have always considered our Liga Profesional as an emblem within Argentine football and we have thus configured new and attractive brand assets, with the conviction of being able to bring fans closer to their teams every day and, in this way, generate links between the LPF with world-class companies.
“This agreement with Betano strengthens our vision and confirms, once again, the massive reach of Argentine football throughout the country. We thank Betano for the trust in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome Betano as naming sponsor of Liga Profesional de Fútbol.”
Kaizen Gaming chief commercial officer Julio Iglesias commented: “From the legendary ‘Superclásico’ to the record 25 Copa Libertadores titles of its clubs and the national team glory at the World Cup in Qatar, Argentina is never short of moments for exciting football games.
“The long and established history of its league, and its recognition among the top ten worldwide, also makes it a launching pad for many of the most talented stars of tomorrow. Our new partnership with the AFA reinforces our growing dedication to the Argentine soccer community, offering its passionate fans unparalleled entertainment through safe and responsible gaming experiences. We wish a great start to the Torneo Betano.”
The Torneo Betano 2024 began this week with the 28-team league set to finish in December.
Last month Betano took over as the title sponsor of Brazil’s Campeonato Brasileiro Série A through a partnership with the Brazilian Football Confederation.
The operator is also the official and exclusive betting partner for both CONMEBOL Copa America 2024 and UEFA EURO 2024 taking place this summer.