Virgin Bet has agreed a deal with Ayr Racecourse to serve as the title sponsor and partner of the upcoming Gold Cup Festival.
The partnership also extends to fellow LiveScore Group brand LiveScore Bet and marks a continuation of the successful collaboration between the operator and the racecourse.
Following the opening day on Thursday and Ladies Day on Friday, the Virgin Bet Ayr Gold Cup will held on Saturday 21 September.
Alongside the showpiece race, Saturday will also feature the Virgin Bet Ayr Silver Cup, the Virgin Bet Best Odds Daily Firth of Clyde Stakes and the LiveScore Bet Doonside Cup.
“We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Ayr Racecourse once again this year,” said Dominic Vye, marketing director at Virgin Bet.
“The past three years have been a huge success and have allowed us to deliver some incredible rewards and initiatives to the Ayr Racecourse community.”
Lindsey Smith, marketing manager at Ayr Racecourse, commented: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Ayr Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Ayr Gold Cup, an iconic event in the racing calendar.
“We’re also excited to have Virgin Bet’s personal safety partner WalkSafe, integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
Earlier this month, Virgin Bet was named the title sponsor of the Autumn Racing Food & Drink Weekend at Chester Racecourse.