Britain’s Buzz Bingo has been named the official gaming partner of television entertainment show The Voice UK.
The three-year deal with broadcaster ITV gives Buzz Bingo significant advertising exposure and usage rights for the show’s theme song, which features in a new online slot title, The Voice UK: I Want You, and The Voice UK bingo game, which will also be rolled out to machines in venues across the UK.
“Since the rebrand last year, Buzz Bingo has been going from strength to strength and now is the perfect opportunity to partner with a brand that is so well recognised, like The Voice UK,” said Buzz Bingo chief digital officer Stevie Shaves.
“Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players. We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike. Our exclusive Bingo Room & Slot game are closely aligned to the show and we believe we have created a unique & fun experience. We can’t wait to see what customers think of our new Voice UK games.”
ITV controller of gaming operations Steve Watling commented: “We are excited that Buzz Bingo is The Voice UK’s official gaming partner for the next three years. The Voice UK is all about finding amazing entertainment and bringing the nation together, which fits perfectly with Buzz Bingo’s brand and priorities.”