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UK supermarket chain Iceland enters online bingo space

23rd October 2012 12:02 pm GMT

British food retailer Iceland Foods has launched a new online bingo offering which is powered by 888’s B2B division Dragonfish.

Iceland Foods claims that it is the first major UK supermarket to launch an online bingo website.

“We are excited to take our popular consumer brand into the world of online bingo, which is something we know that many of our customers enjoy,” said Malcolm Walker, founder and CEO of Iceland Foods. “Now [...]

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